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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Noah Kerner

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mpgutier, May 21, 2007

This book is both motivating and inspiring for all generations interested in the trends of the 21st century's marketplace.

I really enjoyed the analogy that Noah gave in the book, about being the "iPod" in the marketplace. It's so true that the iPod is the in-demand item in pop culture right now. Apple has done a phenomenal job in marketing and advertising their product to the public. I completely agree with Noah when he wrote about making a product that will be successful because of its originality, but also for its shock factor on the public. It's so true that no matter how innovative your new product may be, its success will only be based on how well-timed you place it in the marketplace.

On a sidenote, I really enjoy the pictures and quotes that are spurted throughout the book. It keeps my attention really captivated. (It must be the whole picture-book effect!)

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