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Janelle, May 31, 2007

This is simply a great book. As a nutritionist of more than 20 years, I have read many of the studies the author Brian Wansink reviews. These studies are sometimes hard to believe because they tell us (and Brian Wansink tells us) that despite our best intentions, despite our intelligence and caring deeply about eating well and eating "appropriately" "normally"that we *all* are manipulated into eating much more than we think. I gained a new insight into these now well known studies-reading about them again in a new context that expands their meaning and usefulness. I did appreciate his mention of Barbara Rolls' book (Volumetrics)-in fact I discuss that routinely in the group and individual classes I teach each month on weight control. The American Dietetic Association also agrees that her books that, rather than pointing to specific foods that can "cure" the reader's weight struggles, encourages a well balanced approach that can help gradually bring about slow weight loss and in general, healthful eating. How radical is that? What Mom said, what those women in white coats (Dietitians!) say that we have been avoiding all our lives, may have some validity. I know that "Mindless Eating" will only help those who are willing to let go of their disbelief that science knows a part of them better than they know themselves. This book is about human nature. This book is about how our lives many not really be our own, that forces around us(who have done their marketing research homework) manipulate us daily into doing their bidding. And we don't notice it. Everyone should read this book.

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