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An easy to read and palatable example of its genre (it thinks it's social psychology, but it seems more pitched to management than anything else), Made to Stick: Why Some Ideas Survive and Others Die teaches a basic paradigm related to the "stickiness" of ideas, and how to make them stickier. The authors open with some urban legends, then analyze them to show why they stick--that is, why people remember them and find them highly salient. It goes on to situate itself in the context of Malcolm Gladwell's discussion of "The Stickiness Factor" in The Tipping Point: How Little Things Can Make a Big Difference.
The book is distinguished from many of its ilk in that it does not seem to exist for the purpose of helping the reader to deceive others (as do many texts on advertising techniques), it draws from a variety of credible empirical and theoretical sources, and it has benign applications outside the realm of economics. I can easily see ways to incorporate their basic ideas into lesson plans, especially lessons that would help my students design promotional materials, report findings, or direct clientele to the agencies at which they train. While my copy is as full of marginal notes as any non-fiction I read, more of my comments reflect my engagement with the material rather than any substantive dispute with it.
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Shoshana, November 11, 2007
An easy to read and palatable example of its genre (it thinks it's social psychology, but it seems more pitched to management than anything else), Made to Stick: Why Some Ideas Survive and Others Die teaches a basic paradigm related to the "stickiness" of ideas, and how to make them stickier. The authors open with some urban legends, then analyze them to show why they stick--that is, why people remember them and find them highly salient. It goes on to situate itself in the context of Malcolm Gladwell's discussion of "The Stickiness Factor" in The Tipping Point: How Little Things Can Make a Big Difference.The book is distinguished from many of its ilk in that it does not seem to exist for the purpose of helping the reader to deceive others (as do many texts on advertising techniques), it draws from a variety of credible empirical and theoretical sources, and it has benign applications outside the realm of economics. I can easily see ways to incorporate their basic ideas into lesson plans, especially lessons that would help my students design promotional materials, report findings, or direct clientele to the agencies at which they train. While my copy is as full of marginal notes as any non-fiction I read, more of my comments reflect my engagement with the material rather than any substantive dispute with it.
Terms and Conditions
We welcome your comments and ideas, but we ask that you refrain from:- Obscenity
- Spam
- Illegal content
- Copyrighted material
- Commercial solicitations
By posting your comments you are granting the good people of Powells.com the right (but not the obligation) to make your comments available to others over the Internet, and to copy and distribute your comments via other media, in each case on a royalty free basis. These terms govern the rights and obligations of the person posting comments and Powells.com; there are no intended third party beneficiaries of these terms. Posted comments are subject to monitoring, editing, and removal at any time. Please see our Terms of Use for our complete terms and conditions.Children's Online Privacy Protection Act
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