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Ann Rolke has commented on (1) product.

Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman
Sway: The Irresistible Pull of Irrational Behavior

Ann Rolke, September 20, 2011

I discovered this book by chance at a house I was visiting and immediately sat down to read the first chapter. I've since gotten my own copy and it's a quick and fascinating read. Why DO we do the irrational things we do? I'm especially interested in why people vote the way they do (crowd influence) and ignore health warnings (I can't remember what they call this, but it's covered!). It will help you not only understand yourself, but everyone else as well.
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