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Buckeye has commented on (2) products.

Rework by Jason Fried

Buckeye, April 20, 2010

Unfortunately, this book does not live up to the hype surrounding it. First of all, this book IS NOT 288 pages. Almost every other page is a graphic or a blank page. The chapters end in two or three pages -- and very abruptly. It reads more like a 100-page book.

This book attempts to buck conventional wisdom by advocating the following:

* Don't work hard
* Don't plan for anything
* Don't have meetings
* Charge more (for less)
* Above all else, limit growth as much as possible
* Emulate drug dealers
* Follow your heart, not your customers
* "Underdo your competition"
* BAD-MOUTH YOUR COMPETITION (this might be the dumbest advice I've ever read in a book. Try this experiment sometime: go into a job interview and say extremely bad things about your former boss. Watch how fast you're shown the door).

The way to sell books these days is to be a heretic. Go against the grain. Create controversy. But this book could actually do HARM to a budding entrepreneur who attempts to follow this advice. I can't recommend this book based simply on that.
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(5 of 17 readers found this comment helpful)

Influence: The Psychology of Persuasion by Robert B. Cialdini
Influence: The Psychology of Persuasion

Buckeye, April 3, 2010

Seminal work by the master persuader Dr. Cialdini. Incorporated much of this book into a class I was teaching. It's accessible, conclusive and draws from appropriate anecdotal evidence. If you want to understand why people do what they do, buy this book and read it.
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(2 of 3 readers found this comment helpful)

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