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Tales of the San Francisco Cacophony Society by Kevin Evans and Carrie Galbraith and John Law
Tales of the San Francisco Cacophony Society

Elvis, May 17, 2013

Weird = Unique. No longer is that true, thanks to the internet and social media.

In sum, a person can argue in this deceptively short but insightful manifesto, thanks to today’s technology, the weird are no longer isolated or no longer ignored by marketers and companies. And thanks to the wealth offered by the productivity of the past industrial age, most of them have the time, money and confidence to choose to be weird.

Creation is amplified. Today, not only can anyone be a creator, but through the free, simple and instant worldwide connections of the Internet, your creation can be seen and appreciated by fans. "Anyone anywhere can publish to the world,"

There are more people on the edge today. For example, a new era arises in Portland, a group called Stumptown Crawlers, who defy the Cacophony culture jamming of old. These edgy, brash, young rebel rousers are a welcome revised appeal into mainstream popularity, as this new group has shaken the very root of weirdtown. The days of the old secret PDX Cacophony run by a few cantankerous men, has all but fallen way to the overwhelmingly popular, always fresh weirdness, and highly exciting fun new group.

The new and exciting weirdo’s of today, culture jam much more efficient, more so for charity, and unlike the old, they open their doors to mainstream. The old legion has all but crumbled in Portland.

The bottom line for business, "If you cater to the normal, you will disappoint the weird. And as the world gets weirder, that’s a dumb strategy." The overtone in today’s culture describes the end of the era of "mass" and the ascendancy of the "weird."
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