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Don't Be Such a Scientist: Talking Substance in an Age of Style by Randy Olson
Don't Be Such a Scientist: Talking Substance in an Age of Style

Lin, November 10, 2009

"Don't Be SUCH a Scientist" had me chuckling in the first three pages! Olson uses countless real-life anecdotes to portray his points. His vignettes are both serious and humorous, which make for an overall easy read. Olson goes so far as to call academics "eggheads," leaving the reader unsure what to expect next!

ex:)
"By now you may be thinking, 'What's this guy got against intellectuals? He's calling them brainiacs and eggheads.' Well, I spent six wonderful years at Harvard University completing my doctorate, and I'll take the intellectuals any day. But still, it woul be nice if they could just take a little bit of the edge off their more extreme characteristics. It's like asking football players not to wear their cleats in the house. You're not asking them not to be football players, only to use their specific skills in the right places."

Olson confronts scientists/communicators by provoking and urging them to communicate differently and to utilize visual media. Olson states, "...if you gather scientific knowledge but are unable to convey it to others in a correct and compelling form, you might as well not even have bothered to gather the information."


The reader should come away with ideas on how to speak the right language to the right audience. This is a worthwhile, non-preachy read!
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