Leni Zumas's writing crackles. Her books are sharp, bleak, funny, and possibly dangerous. When her collection of short stories, Farewell Navigator,...
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Tribes was a fantastic read! It has proved to be one of the books I highly recommend to others. It explains marketing well for those that are less familiar with the underlying thoughts that drive buyers' needs. It helps people understand you have to be remarkable to be memorable, dare to stand out from the crowd, be unique ~ it's all in the message.
Lisa Hanna
Action Biz Concepts
Portland, OR
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Tribes: We Need You to Lead Us by Seth Godin
Lisa Hanna, January 2, 2010
Tribes was a fantastic read! It has proved to be one of the books I highly recommend to others. It explains marketing well for those that are less familiar with the underlying thoughts that drive buyers' needs. It helps people understand you have to be remarkable to be memorable, dare to stand out from the crowd, be unique ~ it's all in the message.Lisa Hanna
Action Biz Concepts
Portland, OR
(1 of 2 readers found this comment helpful)