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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing by Doug Mckenzie Mohr

Mary Ellen, June 11, 2008

Dr. Doug McKenzie Mohr’s book has rapidly become a standard reference for those Environmental Educators who embrace change and measurement of results in their field. This detailed, yet concise, handbook provides case studies as examples to help the extension specialist develop sound, sustainable community environmental education programs. Developed around community based social marketing (his website is www.cbsm.com), the mechanisms this book advocates will provide not-for-profits the background to be successful with their fundraising as their proposals will be objective results-based not subjective. To my knowledge Mohr’s book is used by the British Columbia Ministry of Environment to determine whether environmental education programs will move forward. Mohr also provides very thorough training workshops to augment his book. As a Canadian Silver Environmental Learning Award winning educator, I thoroughly recommend this handbook as a staple in any environmental library.

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