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Original Essays | June 20, 2014

Lisa Howorth: IMG So Many Books, So Many Writers



I'm not a bookseller, but I'm married to one, and Square Books is a family. And we all know about families and how hard it is to disassociate... Continue »

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Customer Comments

Matthew Schwartz has commented on (5) products.

Howard Cosell: The Man, the Myth, and the Transformation of American Sports by Mark Ribowsky
Howard Cosell: The Man, the Myth, and the Transformation of American Sports

Matthew Schwartz, December 13, 2011

Surprisingly, given Howard Cosell's incredible life and career, there has never been a definitive biography of the sportscaster, who died in 1995. Now, Mark Ribowsky has come up with a beauty.
"Howard Cosell: The Man, the Myth, and the Transformation of American Sports" is an exhaustively researched, meticulous look at Cosell's life and the sports events he so memorably covered. In a 1978 poll by TV Guide, Cosell was voted both the most liked and most disliked sportscaster in America. To this day, there has been no sportscaster like him.
Ribowsky's narrative is woven with numerous interviews of Cosell's colleagues and critics. Cosell's weaknesses-his massive insecurties and often nasty nature-are detailed along with his often brilliant boxing commentaries, Monday Night Football drama, the tragic Munich Olympics, and much more.
Cosell's association with Muhammad Ali is a major portion of the book, as it was in his life. Cosell took an unpopular stand not only with Ali, but on numerous societal issues that transcended sports.
In this era of sportscasters and anchors who do little more than yell over highlights and emphasize the mundane in sports, there is no one like Howard Cosell. His penchant for the dramatic while annnouncing games is certainly missed. But the sports journalism he produced and that is rarely found today, is missed even more.
Ribowksy has done a fantastic job in detailing an amazing life.
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For the Love of Mike: More of the Best of Mike Royko by Mike Royko
For the Love of Mike: More of the Best of Mike Royko

Matthew Schwartz, November 21, 2011

Mike Royko was one of the best newspaper columnists in the country for more than 30 years. He wrote for three Chicago newspapers and became a syndicated columnist. This book is a collection of many of his best columns.
One of the best things you can say about a writer is that he or she "makes you think." Royko certainly does that. He can blast politicians or speak up for the little guy in an intelligent, poignant and often humorous way. I recommend this book highly. I am not from Chicago but still loved it.
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The Complete Guide to Writing Effective Resume Cover Letters: Step-By-Step Instructions [With CDROM] by Kimberly Sarmiento
The Complete Guide to Writing Effective Resume Cover Letters: Step-By-Step Instructions [With CDROM]

Matthew Schwartz, July 15, 2009

The timing for this book couldn't be better. Unemployment is approaching 10 percent. Even entry level job openings are attracting hundreds of applicants. You might have a terrific resume, but so do most of the other job candidates. So how you do stand out from the crowd? Kimberly Sarmiento has the answers in this thorough, well-organized guide. The author says she discovered through her teaching experience that the art of writing has been neglected in the education of many people. Ms. Sarmiento digs deep here-338 pages-but keeps things moving, if at times slightly repetitive. One of the book's best aspects is the inclusion of sample cover letters by industry, 13 different professions. Several professionals offer tips as well. Indeed, this book contains everything you should know about writing an effective cover letter. It's a guide you'll want to keep in your home office, close by your computer. The only thing better than a great resume and cover letter is having a connection!
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(1 of 2 readers found this comment helpful)



The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause with Free Blogs by Bruce C. Brown
The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause with Free Blogs

Matthew Schwartz, July 15, 2009

If I were writing a blog on this book, I'd say: 'Dear Readers: If you want to get your message out, or improve your business, this book is a must read. If you are a novice blogger who's intimated by the whole concept, have no fear. Bruce C. Brown has put together a thorough, well laid-out guide about the booming Internet phenomenon of blogging. While many bloggers are just Internet junkies, a rapidly growing number of them are using blogs to improve, brand and promote their business, whether it's a mom and pop store or Microsoft. Brown covers everything from blog conception to changes to marketing in easy to understand language, and the screenshots are especially helpful. Some of Brown's recommendations for related companies read like free commercials and are a bit of a turn-off, but some readers may find them helpful. Overall, this is a meticulous effort, a how-to but also a reference book you will return to as you wind your way through the blogosphere...and hopefully improve your company's bottom line while having some fun during the journey!'
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101 Ways to Make Studying Easier and Faster For High School Students: What Every Student Needs to Know Explained Simply by Janet Engle
101 Ways to Make Studying Easier and Faster For High School Students: What Every Student Needs to Know Explained Simply

Matthew Schwartz, July 15, 2009

High school students and their parents have countless discussions about studying. Many of these discussions consist entirely of a parent telling his or her teenager: "It's time to study." But does anyone spend time thinking about how to study? Now, Janet Engle does in this thorough, organized and easy to read guide. The book focuses on how to study more efficiently and effectively. Separate chapters have study tips on specific subjects. There's even a chapter on cramming. Engle goes beyond studying tips by including information about visualization and progressive muscle relaxation, and an activity journal to help students budget their time. This book is a small investment considering the consequences of not knowing how to properly study. The only tip that might be somewhat unrealistic is the one advising students to "vacuum and dust your work area." This might be easier said than done. I have three children and have never seen any of them vacuuming or dusting their work areas. Still, they all made it to college.
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