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Patsy Delaney has commented on (1) product.

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
Made to Stick: Why Some Ideas Survive and Others Die

Patsy Delaney, January 1, 2012

I loved this book because in my work change is the word of the day and this book gives you a new outlook on how to make that happen. The image of The Elephant, the rider, and the path make it simple to create change in your environment by clearly stating the destination, showing how to get there and speaking to the elephant or the emotion of the participants to actually make them want to change.
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