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Sundancer380 has commented on (1) product.

Forms That Work: Designing Web Forms for Usability (Interactive Technologies) by Caroline Jarrett
Forms That Work: Designing Web Forms for Usability (Interactive Technologies)

Sundancer380, January 6, 2011

I have been in the forms business for more than 20 years, I remember when the first claims of a paperless office were being discussed. Yet, to this day I have seen little change in the mind set of the companies and governments that use forms. Over the last three years, one thing that I have seen is that the most successful companies have paid the price up front for usable forms and it paid off in cash and happy customers (users). Today the word "form" is somewhat fuzzy, my definition of a form is anything that requires a user to provide input to a system. The input may be a paper form, a web form or a fillable PDF. I have had the pleasure of working with some young and innovative people in the User Experience market over the past two years. After reading "Forms that Work" I can't help but think these user experience experts had to have read the book before I did. In the past 20 years I have worked with the majority of the Fortune 1000 and despite the recommendations from my team for them to take the time to re-think, re-design, re-create their forms, we have been forced to use the original concept and design more often than I would like to admit. I think "Forms that Work" should be required reading for all CIO's and CEO's. I am confident marketing and UX people get it, but not as confident that the C level executives are giving these people the power they need to improve the processes that involve forms. In spite of the fact that we all know a good experience is something we are all willing to repeat and a bad experience is one we want end even before it is over and never repeat. Thanks for your great ideas!, Sundancer380
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