At about half-way through this enlivened and entertaining book I found myself making multiple recommendations to my software colleagues in the aerospace industry. I would recommend the book for even lay-readers but for those of us in the industry I would state that "you do not read this book at your own professional peril!"
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters by Merrill Chapman
ftt944, February 7, 2008
At about half-way through this enlivened and entertaining book I found myself making multiple recommendations to my software colleagues in the aerospace industry. I would recommend the book for even lay-readers but for those of us in the industry I would state that "you do not read this book at your own professional peril!"