I started and finished A Sense of Direction in one evening; I couldn't really stop thinking about it, so I couldn't put it down. I found it...
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He designed the ABC television logo, the IBM logo, and logos for Enron, NeXT, UPS and a good deal more.
Mr. Rand is a true legend, with not just one career, but three: in editorial design, advertising, and corpororate work.
Next to Saul Bass, Paul Rand stands as one of the strongest pillars in the word of visual communication and this book gives examples of much of the work that provided the foundation for this pillar.
If you are a student of design (and a student of any age), this book will not fail you.
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(4 of 8 readers found this comment helpful)
I bought this book when it was first published in 1996.
As a graphic designer, every time I flip through it I find something new. It's one of the few design books that entertains -- litterally making you smile -- and it does something few other design books do: it challenges you to think about humor, and the craft of graphic design, in new ways (there's a visual challenge on page 25 that will drive you nuts, but do it before you read the text).
A Smile in the Mind is not a "how to" book, rather, it's a visual feast of witty, wise, entertaining, joyful, and practical demonstrations of the use and application of humor in graphic design to solve visual problems. No matter what language you speak, the full color illustrations translate the visuals into smiles, and may even make you think "Wow! I wish I'd done that!"
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(8 of 11 readers found this comment helpful)
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gbloomer has commented on (2) products.
Paul Rand by Steven Heller
gbloomer, December 2, 2006
You see Paul Rand's work every day.
He designed the ABC television logo, the IBM logo, and logos for Enron, NeXT, UPS and a good deal more.
Mr. Rand is a true legend, with not just one career, but three: in editorial design, advertising, and corpororate work.
Next to Saul Bass, Paul Rand stands as one of the strongest pillars in the word of visual communication and this book gives examples of much of the work that provided the foundation for this pillar.
If you are a student of design (and a student of any age), this book will not fail you.
(4 of 8 readers found this comment helpful)
A Smile in the Mind by Beryl McAlhone and David Stuart
gbloomer, December 2, 2006
I bought this book when it was first published in 1996.As a graphic designer, every time I flip through it I find something new. It's one of the few design books that entertains -- litterally making you smile -- and it does something few other design books do: it challenges you to think about humor, and the craft of graphic design, in new ways (there's a visual challenge on page 25 that will drive you nuts, but do it before you read the text).
A Smile in the Mind is not a "how to" book, rather, it's a visual feast of witty, wise, entertaining, joyful, and practical demonstrations of the use and application of humor in graphic design to solve visual problems. No matter what language you speak, the full color illustrations translate the visuals into smiles, and may even make you think "Wow! I wish I'd done that!"
(8 of 11 readers found this comment helpful)