Describe your new book. Oddfellow's Orphanage is a series of stories/vignettes that tell the tale of the newest arrival to a curious orphanage, a...
Continue »
This book is both motivating and inspiring for all generations interested in the trends of the 21st century's marketplace.
I really enjoyed the analogy that Noah gave in the book, about being the "iPod" in the marketplace. It's so true that the iPod is the in-demand item in pop culture right now. Apple has done a phenomenal job in marketing and advertising their product to the public. I completely agree with Noah when he wrote about making a product that will be successful because of its originality, but also for its shock factor on the public. It's so true that no matter how innovative your new product may be, its success will only be based on how well-timed you place it in the marketplace.
On a sidenote, I really enjoy the pictures and quotes that are spurted throughout the book. It keeps my attention really captivated. (It must be the whole picture-book effect!)
Was this comment helpful? | Yes | No
(0 of 1 readers found this comment helpful)
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and eBooks — here at Powells.com.
Don't Miss
Customer Comments
mpgutier has commented on (1) product.
Chasing Cool: Standing Out in Today's Cluttered Marketplace by Noah Kerner
mpgutier, May 21, 2007
This book is both motivating and inspiring for all generations interested in the trends of the 21st century's marketplace.I really enjoyed the analogy that Noah gave in the book, about being the "iPod" in the marketplace. It's so true that the iPod is the in-demand item in pop culture right now. Apple has done a phenomenal job in marketing and advertising their product to the public. I completely agree with Noah when he wrote about making a product that will be successful because of its originality, but also for its shock factor on the public. It's so true that no matter how innovative your new product may be, its success will only be based on how well-timed you place it in the marketplace.
On a sidenote, I really enjoy the pictures and quotes that are spurted throughout the book. It keeps my attention really captivated. (It must be the whole picture-book effect!)
(0 of 1 readers found this comment helpful)