?Chasing Cool? is an inspiration for anyone in the marketing business. I absolutely loved hearing the insight of successful people in marketing and design. The interviews that were integrated into the book give it a lot of credibility and just shows that you can?t "Chase Cool." This book really gives you something to think about. I found myself taking breaks to go and google the people and products in the book to learn more about the inventors. Nobody can be a copycat and be cool in today's society because by then we have already seen it....it?s not new and exciting. Especially engaging was the hip, witty style of the book.
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Chasing Cool: Standing Out in Today's Cluttered Marketplace by Noah Kerner
redrandom, May 20, 2007
?Chasing Cool? is an inspiration for anyone in the marketing business. I absolutely loved hearing the insight of successful people in marketing and design. The interviews that were integrated into the book give it a lot of credibility and just shows that you can?t "Chase Cool." This book really gives you something to think about. I found myself taking breaks to go and google the people and products in the book to learn more about the inventors. Nobody can be a copycat and be cool in today's society because by then we have already seen it....it?s not new and exciting. Especially engaging was the hip, witty style of the book.