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I discovered both this book and the author after watching "The Corporation", an award winning documentary about the genesis, evolution, and nature of the "dominant institution of our time". In one of the film's many compelling interviews, Ray Anderson, the CEO of the world's largest carpet manufacturer Interface, mentions that after reading Hawken's book he was so deeply convicted about the negative effects his company was having on the environment that he vowed to completely restructure the Interface business model. In a campaign called, "Mission Zero", Interface carpet has promised to "eliminate any negative impact our company may have on the environment by the year 2020." Needless to say, after hearing from Anderson that Hawken's book was capable of so dramatically transforming his managerial approach at Interface, I put The Ecology of Commerce at the top of my "to read" list. I would suggest that you do the same.
My full review is located on my blog - robdubinski.wordpress.com
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The Ecology of Commerce by Paul Hawken
robdubinski, September 9, 2007
I discovered both this book and the author after watching "The Corporation", an award winning documentary about the genesis, evolution, and nature of the "dominant institution of our time". In one of the film's many compelling interviews, Ray Anderson, the CEO of the world's largest carpet manufacturer Interface, mentions that after reading Hawken's book he was so deeply convicted about the negative effects his company was having on the environment that he vowed to completely restructure the Interface business model. In a campaign called, "Mission Zero", Interface carpet has promised to "eliminate any negative impact our company may have on the environment by the year 2020." Needless to say, after hearing from Anderson that Hawken's book was capable of so dramatically transforming his managerial approach at Interface, I put The Ecology of Commerce at the top of my "to read" list. I would suggest that you do the same.My full review is located on my blog - robdubinski.wordpress.com
(11 of 21 readers found this comment helpful)