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turtle0605 has commented on (1) product.

Treasure Hunt: Inside the Mind of the New Global Consumer by Michael Silverstein and John Butman
Treasure Hunt: Inside the Mind of the New Global Consumer

turtle0605, May 16, 2006

Heres a first: A non-boring business book!

I got an advance copy of this book as a BzzAgent. Unlike other books I've previewed, I got hooked on this one before I even finished the first page. The concepts of trading up to luxury goods, trading down to economy, and the thrill of the hunt to get a great bargain so aptly described just about everyone I know. My teen-age daughter's friends have two pairs of sweat pants that they wear over and over until they fall apart. But they all have Coach handbags and IPODs and every accessory.
This book is fascinating from the psychologicaly as well as business aspects. As a Human Resources professional, It has helped me look at my employees as customers who also trade up and down, but in terms of salary and benefits,
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