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Powell's Staff:
Five Book Friday: In Memoriam
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Every year, the booksellers at Powell’s submit their Top Fives: their five favorite books that were released in 2023. It’s a list that, when put together, shows just how varied and interesting the book tastes of Powell’s booksellers are. I highly recommend digging into the recommendations — we would never lead you astray — but today...
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Brontez Purnell:
Powell’s Q&A: Brontez Purnell, author of ‘Ten Bridges I’ve Burnt’
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Rachael P.:
Starter Pack: Where to Begin with Ursula K. Le Guin
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Customer Comments
dakarmail has commented on (3) products
How to Open & Operate a Financially Successful Interior Design Business [With CDROM]
by
Diane Leone
dakarmail
, February 23, 2010
Many people wish they could own their own business in the career of their choice, but pursuing dreams are impossible without the means to achieve them. Diane Leone’s "How to Open & Operate a Financially Successful Interior Design Business" is a book designed to give aspiring entrepreneurs the tools to transform their dreams into reality. The author provides an excellent overview of the industry, a bit of its history, and an examination of current trends such as green design. She also includes some very useful items within the main text such as the Skill Assessment Inventory and the step-by-step guides related to various design tasks. However, although the focus of the book is on building an interior design business, the lessons Leone offers can be easily applied to many other types of small businesses, as well. Her love of education and her past experience as owner of a marketing firm come shining through as she teaches her readers how to create a business from the ground up. Filled with invaluable tips, a large collection of useful forms in the appendices, and essential information for almost any small business owner, this book is a tremendous resource for anyone contemplating making the leap from working for others to working for themselves. Rating: 5 stars
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The Complete Guide to Writing Effective College Applications & Essays for Admission and Scholarships: Step-By-Step Instructions [With CDROM]
by
Kathy L. Hahn
dakarmail
, February 23, 2010
Making the transition from high school to college can both exhilarating and frightening. Having someone guide you step-by-step through the process of applying for scholarships and presenting yourself as a prime candidate for admission to the university you are considering is invaluable. "The Complete Guide to Writing Effective College Applications & Essays for Admissions and Scholarships" by Kathy L. Hahn and Colleen M. Loew fills this vital need in a prospective student’s life in an engaging and conversational manner. The guide provides a wealth of information on how and where to apply for scholarships. Additionally, the book includes several sample essays to help students see how others have approached the often dreaded application essay. Yet possibly the greatest aspect of Kahn and Loew’s work is the personal touch. This is seen in the style and tone of much of the writing, making the reader feel like they are sitting down face-to-face with a sympathetic teacher or college counselor who has taken a personal interest in helping them overcome all hurdles. As a high school teacher who has worked with hundreds of students over the years, I have fielded a lot of questions from both seniors and their parents regarding preparations for college. I am glad to add this well-written and informative guide to my list of recommended resources. Rating: 5 stars
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Complete Guide to E mail Marketing How to Create Successful Spam Free Campaigns to Reach Your Target Audience & Increase Sales
by
Bruce C Brown
dakarmail
, February 23, 2010
Author Bruce C. Brown has done the reader a great service in his book "The Complete Guide to E-mail Marketing." This practical and detailed guide to one of the Information Age’s premier marketing tools helps demystify the mysteries surrounding it. Although written in a style that is easily accessible for the beginner, the book provides valuable information for anyone, even the most experienced entrepreneur, who wishes to improve his product’s visibility. One of the strengths of Brown’s approach to the subject is his organization. The chapters and topics within them are grouped in such a way that the reader almost feels like he is following a step-by-step approach to a marketing campaign with enough detailed groundwork inserted along the way to keep him from stumbling. Especially useful are the case studies used to illustrate the subject matter in real-life situations. I also have to commend the author for carefully pointing out the pitfalls beginners often fall into such as spamming. Equally helpful is the reminder to conduct your business with integrity by quickly honoring requests by receivers of your campaign’s e-mails to be removed from your list. Brown has given us more than a one-time read. Instead, he has provided all of us who have an online presence with a valuable resource that we can turn to again and again. Rating: 5 stars
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