Robin Hood Marketing Stealing Corporate Savvy to Sell Just Causes by Katya Andresen
Publisher Comments Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more...http://www.nonprofitmarketingblog.com/ Hardcover
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Creating a Life Worth Living by Carol Lloyd
Publisher Comments Dreaming is easy. Making it happen is hard. With a fresh perspective, Carol Lloyd motivates the person searching for two things: the creative life and a life of sanity, happiness and financial solvency. Creating a Life Worth Living is for the hundreds of thousands of people who bought Julia Cameron's The Artist's Way, but who are looking for more down-to-earth solutions and concrete tasks for achieving their goals. Creating a Life Worth Living helps the reader search memory for inspiration, understand his or her individual artistic profile, explore possible futures, design a daily process and build a structure of support. Each of the 12 chapters, such as "The Drudge We Do For Dollars" and "Excavating the Future," contains specific exercises and daily tasks that help readers to clarify their desires and create a tangible plan of action for realizing dreams. The book also provides inspiring anecdotes and interviews with people who have succeeded in their chosen fields, such as performance artist Anna Devere Smith, writer Sally Tisdale and filmmaker R. J. Cutler. The pursuit of one's dreams is one of the great joys in life but also one of the most terrifying. Creating a Life Worth Living is an invaluable road map for this journey, guiding readers as they take the first tentative steps that are necessary before they can fly. Your price $17.99 New Trade Paperback
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Death of the Liberal Class by Chris Hedges
Publisher Comments For decades the liberal class was a defense against the worst excesses of power. But the pillars of the liberal class the press, universities, the labor movement, the Democratic Party, and liberal religious institutionshave collapsed. In its absence, the poor, the working class, and even the middle class no longer have a champion. In this searing polemic Chris Hedges indicts liberal institutions, including his former employer, the New York Times, who have distorted their basic beliefs in order to support unfettered capitalism, the national security state, globalization, and staggering income inequalities. Hedges argues that the death of the liberal class created a profound vacuum at the heart of American political life. And now speculators, war profiteers, and demagogues from militias to the Tea Partyare filling the void. Your price $7.95 Used Trade Paperback
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Ship Fever Stories by Andrea Barrett
Publisher Comments The elegant short fictions gathered hereabout the love of science and the science of love are often set against the backdrop of the nineteenth century. Interweaving historical and fictional characters, they encompass both past and present as they negotiate the complex territory of ambition, failure, achievement, and shattered dreams. In "Ship Fever," the title novella, a young Canadian doctor finds himself at the center of one of history's most tragic epidemics. In "The English Pupil," Linnaeus, in old age, watches as the world he organized within his head slowly drifts beyond his reach. And in "The Littoral Zone," two marine biologists wonder whether their life-altering affair finally was worth it. In the tradition of Alice Munro and William Trevor, these exquisitely rendered fictions encompass whole lives in a brief space. As they move between interior and exterior journeys, "science is transformed from hard and known fact into malleable, strange and thrilling fictional material" (). Your price $7.95 Used Trade Paperback
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Fifth Discipline The Art & Practice of the Learning Organization by Peter M Senge
Publisher Comments Completely Updated and RevisedThis revised edition of Peter Senges bestselling classic, The Fifth Discipline, is based on fifteen years of experience in putting the books ideas into practice. As Senge makes clear, in the long run the only sustainable competitive advantage is your organizations ability to learn faster than the competition. The leadership stories in the book demonstrate the many ways that the core ideas in The Fifth Discipline, many of which seemed radical when first published in 1990, have become deeply integrated into peoples ways of seeing the world and their managerial practices. In The Fifth Discipline, Senge describes how companies can rid themselves of the learning “disabilities” that threaten their productivity and success by adopting the strategies of learning organizationsones in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually learning how to create results they truly desire. The updated and revised Currency edition of this business classic contains over one hundred pages of new material based on interviews with dozens of practitioners at companies like BP, Unilever, Intel, Ford, HP, Saudi Aramco, and organizations like Roca, Oxfam, and The World Bank. It features a new Foreword about the success Peter Senge has achieved with learning organizations since the books inception, as well as new chapters on Impetus (getting started), Strategies, Leaders New Work, Systems Citizens, and Frontiers for the Future. Mastering the disciplines Senge outlines in the book will: • Reignite the spark of genuine learning driven by people focused on what truly matters to them • Bridge teamwork into macro-creativity • Free you of confining assumptions and mindsets • Teach you to see the forest and the trees • End the struggle between work and personal time Your price $10.95 Used Trade Paperback
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Candide by Voltaire
Publisher Comments Caustic and hilarious, Candide has ranked as one of the world's great satires since its first publication in 1759. It concerns the adventures of the youthful Candide, disciple of Dr. Pangloss, who was himself a disciple of Leibniz. In the course of his travels and adventures in Europe and South America, Candide saw and suffered such misfortune that it was difficult for him to believe this was "the best of all possible worlds" as Dr. Pangloss had assured him. Indeed, it seemed to be quite the opposite. In brilliantly skewering such naïveté, Voltaire mercilessly exposes and satirizes romance, science, philosophy, religion, and government — the ideas and forces that permeate and control the lives of men. After many trials and travails, Candide is reunited with Cunegonde, his sweetheart. He then buys a little farm in Turkey where he and Cunegonde, Dr. Pangloss and others all retire. In the end, Candide decides that the best thing in the world is to cultivate one's own garden. A selection of the Common Core State Standards Initiative. Your price $2.95 Used Trade Paperback
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Thru Hikers Guide To America 25 Incredible Tra by Eric Schlimmer
Publisher Comments A planning guide to 25 of America's most alluring and most attainable long-distance trails.
If you dream of tackling the Appalachian, Continental Divide, or Pacific Crest Trail but lack the time or resources for a 2,000-mile-plus journey, the Thru Hikers Guide to America provides a cache of manageable alternatives. Here are 25 beautiful trails that can be hiked during a vacation of one to eight weeks. From Washingtons 95-mile Wonderland Trail to the 1,300-mile Florida Trail, this thoroughly researched guide covers the entire spectrum of North American geography, climate, and terrain. Whether you're looking for rimrock or alpine meadows, mountain panoramas or forest cloisters, seaside or desert, the Thru Hiker's Guide to America will help you decide which trail is perfect for you.
Following the easy-to-use format, you can quickly find the key attractions of each trail, including natural wonders, scenic vistas, flora and fauna. Youll also learn important particulars about access to drinking water, campsite availability, and prevailing weather conditions for each trail. E. Schlimmer also includes trail-specific advice from experienced long-distance hikers and Forest Service employees.
All the options and answers to the question, what do I want to hike next? are contained in this book. Choose your season, your distance, your terrain, read this guide, and head off to hike the trail that fits your personal criteria.--Dick Anderson, International Appalachian Trail president Trade Paperback
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Walking Distance Extraordinary Hikes for Ordinary People by Robert E Manning, Martha S Manning
Publisher Comments “Long-distance walking is good for you and good for the earth... But most of all, walking is a joyful celebration of life and the diverse, beautiful, and curious world in which we live.” —from the Introduction Walking is simple, but it can also be profound. In an increasingly complex and frantic world, walking can simplify our lives. It encourages intimate contact with places and people, promotes health, and is one of the most sustainable forms of recreation. Robert and Martha Manning invite readers to explore the pleasures of long-distance walking in their inspiring new book, Walking Distance. At the heart of Walking Distance are firsthand descriptions of thirty of the world’s great long-distance hikes, spanning six continents and ranging from inn-to-inn to backpacking trips. Each entry—from Turkey’s Lycian Way to Vermont’s Long Trail—features personal anecdotes, natural and cultural history, and useful tips, including suggestions for preparing for hikes and for additional reading. Each trail narrative is richly illustrated with color photographs and maps. The Walks Alta Via 1 (Italy) C&O Canal (Maryland, U.S.) Camino de Santiago (Spain) Cape Winelands Walk (South Africa) Chilkoot Trail (Alaska, U.S. and B.C., Canada) Cinque Terre (Italy) Coast to Coast Trail (England) Colorado Trail (Colorado, U.S.) Cotswold Way (England) Great Ocean Walk (Australia) Inca Trail (Peru) John Muir Trail (California, U.S.) Kaibab Trail (Arizona, U.S.) Kalalua Trail (Hawaii, U.S.) King Ludwig’s Way (Germany) Kungsleden (Sweden) Long Trail (Vermont, U.S.) Lost Coast Trail (California, U.S.) Lycian Way (Turkey) Milford Track (New Zealand) Ocala Trail (Florida, U.S.) Overland Track (Australia) Paria River Canyon (Utah and Arizona, U.S.) South Downs Way (England) Superior Hiking Trail (Minnesota, U.S.) Tahoe Rim Trail (California and Nevada, U.S.) Tour du Mont Blanc (France, Italy, Switzerland) Walker’s Haute Route (France, Switzerland) West Coast Trail (B.C., Canada) West Highland Way (Scotland) Trade Paperback
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Why We Buy The Science of Shopping by Paco Underhill
Publisher Comments Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control. In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including: - How a well-placed shopping basket can turn a small purchase into a significant sale
- What the "butt-brush factor" is and how it can make sales plummet
- How working women have altered the way supermarkets are designed
- How the "boomerang effect" makes product placement ever more challenging
- What kinds of signage and packaging turn browsers into buyers
For those in retailing and marketing, Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, Why We Buy is a funny and sometimes disconcerting look at our favorite pastime. Your price $5.95 Used Trade Paperback
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Happy Life by David Budbill
Publisher Comments David Budbill is a no-nonsense free-range sage who celebrates tomatoes in September, the whistle of a woodcock and sweet black tea and ancient Chinese poems.” New York Times"Budbill both informs and moves. He is, in short, a delight and a comfort."Wendell Berry "[Budbill] can be hilarious, as when he gripes, 'What good is my humility / when I am / stuck / in this obscurity?'"Booklist, starred review "His terse, epigrammatic lyrics are a lilting mirror of classical Chinese poetry."The Wichita Eagle David Budbill continues his popular poetic ruminations on life in remote New Englandan outward survey of a forested mountain and an introspection of self-reliance, anonymity, and the creative life. Inspired by classical Chinese and Japanese poets, Budbill contemplates the seasons, ambition, his questionable desire for fame and fortune, and simple, focused contentment: "Weed the beans. Pick the peas." "Out in the Woods" The only time I'm really free is when I'm out in the woods cutting firewood, stacking brush, clearing trails. Just the chain saw, the dog and me. Heave and groan, sweat and ache. Work until I can't stand it anymore. Take a break. Sit on the needle-strewn ground up against a big pine tree, drink some water, stare out through the woods, pet the dog. Stretch out on the ground, take a nap, dog's head on my lap. Ah, this would be the time and place and way to die. David Budbill is the author of poems, plays, essays, speeches, and book reviews. He has also served as a commentator on NPR's All Things Considered. He lives in the mountains of northern Vermont where he tends his garden and website. Your price $8.95 Used Trade Paperback
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