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Sports, Culture and Advertising: Identities, Commodities and the Politics of Representation

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Sports, Culture and Advertising: Identities, Commodities and the Politics of Representation Cover

 

Synopses & Reviews

Publisher Comments:

This edited collection explores a range of strands around the nexus of sport, culture, and advertising, addressing themes associated with gender, race, sexuality, nationhood, disability, lifestyle, identity, globalization, and cultural resistance. It represents the first focused scholarly attempt to examine the interrelationships between sport, culture, and advertising and as such will be of significant interest to students and researchers in each of these areas.

Product Details

ISBN:
9780203462003
Publisher:
Routledge
Subject:
Sports & Recreation : General
Edited by:
Steven J. Jackson
Author:
Jackson, Steven
Author:
Andrews, David L.
Author:
Steven J. Jackson
Author:
Jackson, Steven J.
Author:
David L. Andrews
Subject:
Popular Culture - General
Subject:
General
Subject:
Advertising & Promotion
Subject:
Sports
Subject:
Advertising
Subject:
Sports -- Social aspects.
Subject:
Advertising -- Social aspects.
Subject:
Sociology - General
Subject:
Sports and Fitness-Sports General
Subject:
main_subject
Subject:
all_subjects
Publication Date:
November 2004
Binding:
eBooks
Language:
English

Related Subjects

Business » Advertising
History and Social Science » Sociology » General
Sports and Outdoors » Sports and Fitness » Sociology of Sports
Sports and Outdoors » Sports and Fitness » Sports General

Sports, Culture and Advertising: Identities, Commodities and the Politics of Representation
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Product details pages Taylor & Francis - English 9780203462003 Reviews:
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