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An Integrated Approach to Communication Theory and Research

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An Integrated Approach to Communication Theory and Research Cover

 

Synopses & Reviews

Publisher Comments:

This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors — experts in their respective areas — offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.

Table of Contents

Studying "theory" : doing "research". Integrating theory and research : starting with questions / Don W. Stacks and Michael B. Salwen — Thinking about theory / Steven H. Chaffee — Thinking quantitatively / Michael J. Beatty — Thinking qualitatively : hermeneutics in science / James A. Anderson — Mass communication : approaches and concerns. Mass communication theory and research : concepts and models / Bradley S. Greenberg and Michael B. Salwen — Media gatekeeping / Pamela J. Shoemaker and Tim P. Vos — The agenda-setting role of the news media / Sebasti

Product Details

ISBN:
9780203887011
Publisher:
Routledge
Subject:
Non-Classifiable : Non-Classifiable
Edited by:
Don W. Stacks
Author:
Michael Brian Salwen
Author:
Stacks, Don W.
Author:
Salwen, Michael Brian
Author:
Don W. Stacks
Subject:
Mass media
Subject:
Communication
Subject:
Communication -- Methodology.
Subject:
Mass media -- Methodology.
Subject:
Communication Studies
Subject:
Intercultural Communications-General
Subject:
main_subject
Subject:
all_subjects
Publication Date:
November 2008
Binding:
eBooks
Language:
English
Pages:
578

Related Subjects

Business » Communication
History and Social Science » Sociology » Media
Young Adult » General

An Integrated Approach to Communication Theory and Research
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Product details 578 pages Taylor & Francis - English 9780203887011 Reviews:
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