Dreadfully Ever After Sale
 
 

Recently Viewed clear list


Interviews | September 2, 2014

Jill Owens: IMG David Mitchell: The Powells.com Interview



David MitchellDavid Mitchell's newest mind-bending, time-skipping novel may be his most accomplished work yet. Written in six sections, one per decade, The Bone... Continue »
  1. $21.00 Sale Hardcover add to wish list

    The Bone Clocks

    David Mitchell 9781400065677

spacer

This item may be
out of stock.

Click on the button below to search for this title in other formats.


Check for Availability
Add to Wishlist

Media Today: An Introduction to Mass Communication

by

Media Today: An Introduction to Mass Communication Cover

 

Synopses & Reviews

Publisher Comments:

Media Today puts students at the center of profound changes in the twenty-first century media world -from digital convergence to media ownership- and gives them the skills to think critically about what these changes mean for the role of media in their lives. Completely revised with updated examples, case studies, and media resources, the third edition of this innovative mass communication textbook is built upon a media systems approach that gives students an insider's perspective on how mass media industries operate. By making students more knowledgeable about the influences that guide media organizations, Media Today builds media literacy skills to make students sensitive to ways of seeing media content as a means of learning about culture. Joseph Turow emphasizes throughout the many ways in which media convergence has blurred distinctions between and among various media. Each chapter guides students through the essential history of media industries; examines the current forces shaping their creation, distribution and exhibition; and explores the impact of emerging trends in media and society from globalization to social networking to video games. Comprehensive and engaging, Media Today features: a three-pronged media systems approach focused on media literacy, convergence, and emerging trends in today's media culture; up-to-date coverage of the latest political, economic, technological, and cultural issues affecting media industries; exciting new resources including an enclosed DVD with media examples and an interactive companion website featuring a full range of instructor and student materials including study podcasts at www.routledge.com/textbooks/mediatoday

Table of Contents

pt. 1. Understanding the Nature of Mass Media — 1. Understanding Mass Media and the Importance of Media Literacy — 2. Making Sense of the Media Business — 3. Formal and Informal Controls on Media Content: Government Regulation, Self-Regulation, and Ethics — 4. Making Sense of Research on Media Effects and Media Culture — pt. 2. Media Giants and Cross-Media Activities — 5. A World of Blurred Media Boundaries — 6. Understanding the Strategies of Media Giants — pt. 3. The Print Media — 7. The Book Industry — 8. The Newspaper Industry — 9. The Magazine Industry — pt. 4. The Electronic Media — 10. The Recording Industry — 11. The Radio Industry — 12. The Motion Picture Industry — 13. The Television Industry — 14. The Internet and Video Game Industries — pt. 5. Advertising and Public Relations — 15. The Advertising Industry — 16. The Public Relations Industry.

Product Details

ISBN:
9780203895344
Publisher:
Routledge
Subject:
Media Studies
Author:
Turow Joseph
Author:
Turow, Joseph
Subject:
Mass media
Subject:
Intercultural Communications-General
Subject:
Sociology-Media
Subject:
Non-Classifiable : Non-Classifiable
Subject:
Social Science : Media Studies
Subject:
main_subject
Subject:
all_subjects
Edition Number:
3
Publication Date:
August 2008
Binding:
eBooks
Language:
English
Illustrations:
Y
Pages:
680

Related Subjects

Business » Communication
History and Social Science » Sociology » Media
Young Adult » General

Media Today: An Introduction to Mass Communication
0 stars - 0 reviews
$ In Stock
Product details 680 pages Taylor & Francis - English 9780203895344 Reviews:
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.