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The Elements of Online Journalism

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The Elements of Online Journalism Cover

 

Synopses & Reviews

Publisher Comments:

Citizen journalism, blogging, community and user activity are today's buzzwords in the online news business. Publishers and editors see the potential windfall that the web can offer and are now investing heavily into this venture. With today's newspaper circulation, readership, and profit slipping, media outfits have no choice but to embrace a new reality: the Web is now the most powerful medium. This means a unique brand of journalism is needed to cater to the demands of the new generation of media consumers. This new brand is called multimedia journalism.

How do we execute multimedia journalism online? What type of things do we have to do in order for our news site to succeed? What are the tools needed to be able to execute multimedia journalism, effectively?

This book guides the reader as to how to create innovative multimedia reports and presentations. It explains the nature of today's media consumer and talks about ways to gain new users as well as sustain a high rate of return visits. The book also talks about other important factors of online journalism such as audience, design, promotion, ethics, job prospects, and future directions for online news.

Product Details

ISBN:
9780595841141
Publisher:
iUniverse, Inc.
Subject:
Technology-General
Author:
Rosales Ph. D., Rey G.
Subject:
Technology-Electronics - General
Subject:
Self-General
Subject:
Technology : General
Subject:
Technology : Electronics - General
Subject:
Self-Help : General
Subject:
Technology & Engineering : General
Subject:
Technology & Engineering : Electronics - General
Publication Date:
May 2006
Binding:
eBooks
Language:
English

Related Subjects

Computers and Internet » Graphics » Digital Media » General
Computers and Internet » Internet » Information
Health and Self-Help » Self-Help » General
History and Social Science » Journalism » Reference
Science and Mathematics » Electricity » General Electronics

The Elements of Online Journalism
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Product details pages iUniverse - English 9780595841141 Reviews:
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