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Straight and Level: Practical Airline Economics

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Straight and Level: Practical Airline Economics Cover

 

Synopses & Reviews

Publisher Comments:

This third edition of Straight and Level thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world. The fundamental structure of earlier editions, now widely used as a framework for air transport management courses, nonetheless remains unchanged. Part 1 of the book provides a strategic context within which to consider the industry's economics. Part 2 is built around a simple yet powerful model that relates operating revenue to operating cost; it examines the most important elements in demand and traffic, price and yield, output and unit cost. Part 3 probes more deeply into three critical aspects of capacity management: network management; fleet management; and revenue management. Part 4 concludes the book by exploring relationships between unit revenue, unit cost, yield, and load factor.Straight and Level has been written primarily for masters-level students on aviation management courses. The book should also be useful to final year undergraduates wanting to prepare for more advanced study. Amongst practitioners, it will appeal to established managers moving from functional posts into general management. More broadly, anyone with knowledge of the airline industry who wants to gain a deeper understanding of its economics at a practical level and an insight into the reasons for its financial volatility should find the book of interest.

Table of Contents

Strategic context — Traffic — Yield — Output — Unit cost — Network management design — Network management scheduling — Fleet management — Revenue management — Strategy, economics, and operating performance.

Product Details

ISBN:
9780754690900
Publisher:
Ashgate Gower
Subject:
Philosophy : General
Author:
Holloway, Stephen
Subject:
main_subject
Subject:
all_subjects
Subject:
Foreign Language Study : Spanish
Publication Date:
March 2008
Binding:
eBooks
Language:
English
Pages:
150

Related Subjects

Humanities » Philosophy » General
Reference » Science Reference » Technology
Transportation » Aviation » General
Transportation » General

Straight and Level: Practical Airline Economics
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Product details 150 pages Ashgate Gower - English 9780754690900 Reviews:
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