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Teaching Mass Communication: A Guide to Better Instruction

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Teaching Mass Communication: A Guide to Better Instruction Cover

 

Synopses & Reviews

Publisher Comments:

This unique volume brings together original essays by well-known mass communication experts--master teachers--who provide practical information on teaching the communication and journalism courses in which they specialize. The authors make recommendations for practical/applied, theoretical, and advanced courses, representing every area of the mass communications curriculum. Its contributors include eminent specialists such as Maurine H. Beasley, who offers advice to teachers of media history; Dan Nimmo (political communication); Roy L. Moore (media law); Jay Black (media ethics); and John De Mott (media management). Chapter authors suggest course outlines, teaching strategies, and methods of testing, and provide reviews of current texts and supplementary materials such as films and other audio-visual aids. Chapter topics in part I, "The Introductory Course," include "The Beginning Course in Mass Communication," and introductory courses to broadcasting, public relations, the film course, and internship programs. Part II, "Applied Coursework," includes chapters on writing news for print and broadcast, reporting, advertising campaigns, audio and video production, and teaching research methods. Part III, which deals with advanced coursework, includes chapters on courses in mass communication law, mass media management, and history, mass media and politics, media criticism, and media ethics. Teaching Mass Communication will prove vitally important to faculty with new preparations for mass communication courses (including senior faculty keeping up with changes), media professionals, and new faculty preparing their teaching assignments.

Product Details

ISBN:
9781122479684
Subtitle:
A Guide to Better Instruction
Publisher:
Praeger
Edited by:
Michael D. Murray
Author:
Ferri, Anthony J.
Author:
Michael D. Murray
Author:
Murray, Michael D.
Author:
Anthony J. Ferri
Subject:
Mass media -- Study and teaching (Higher)
Subject:
Mass media
Subject:
Communication
Subject:
Study and teaching (higher)
Subject:
Media Studies
Subject:
Higher
Subject:
main_subject
Subject:
all_subjects
Publication Date:
1992
Binding:
ELECTRONIC
Language:
English
Pages:
269

Related Subjects

Business » Communication
Education » Higher Education
History and Social Science » Sociology » Media

Teaching Mass Communication: A Guide to Better Instruction
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Product details 269 pages Praeger - English 9781122479684 Reviews:
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