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Customer Centricity: Focus on the Right Customers for Strategic Advantage

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Customer Centricity: Focus on the Right Customers for Strategic Advantage Cover

 

Synopses & Reviews

Publisher Comments:

Not all customers are created equal.

Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else.

Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

Product Details

ISBN:
9781613630150
Publisher:
Wharton Digital Press
Subject:
Business & Economics : Marketing - General
Author:
Fader, Peter
Publication Date:
May 2012
Binding:
eBooks
Language:
English
Pages:
128

Related Subjects

Business » General
Business » Marketing

Customer Centricity: Focus on the Right Customers for Strategic Advantage
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Product details 128 pages Wharton Digital Press - English 9781613630150 Reviews:
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