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Layout Design: 100 Design Principles for Building Grids

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Layout Design: 100 Design Principles for Building Grids Cover

 

Synopses & Reviews

Publisher Comments:

Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill. This book will outline and demonstrate basic layout/grid guidelines and rules through 100 entries including choosing the a typeface for the project, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job.

About the Author

Beth Tondreau is the founder and principal of BTD, a small design firm that works with publishers, to design books and book jackets, as well as small businesses, to develop logos, identities, and websites.

Table of Contents

Getting started : Elements of a grid — Basic grid diagrams — Determine the appropriate grid — Formatting text — Hierarchy of information — Grid and image — Combining grid, type, and image — Color — Space — Rhythm and flow — Working grids : Single column — Two column — Three column — Multicolumn — Modular — Tables and charts — Color as a dominant element — Color as organizing principles — Horizontal hierarchy — When type forms the grid — Filled and functional — Spacious but not barren — Seemingly gridless — Organic shapes — Swiss grid — Grid, interrupted — Grid, reconstructed — Layered grid — Grids and motion — Breaking the rules.

Product Details

ISBN:
9781616736132
Publisher:
Rockport Publishers
Subject:
Non-Classifiable : Non-Classifiable
Author:
Tondreau, Beth
Subject:
Art : General
Subject:
Design : Graphic Arts - Commercial & Corporate
Subject:
main_subject
Subject:
all_subjects
Publication Date:
February 2009
Binding:
eBooks
Language:
English
Pages:
208

Related Subjects

Arts and Entertainment » Art » General
Arts and Entertainment » Art » Typography
Young Adult » General

Layout Design: 100 Design Principles for Building Grids
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Product details 208 pages Rockport Publishers - English 9781616736132 Reviews:
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