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Interviews | July 4, 2009

All posts by Jill Owens Powells.com Interview: Luis Alberto Urrea

2 comments By Jill Owens

Luis Alberto Urrea is a poet, novelist, journalist, and essayist who has been writing about the relationship between the United States and Mexico,... Continue »

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    Into the Beautiful North

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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

by Al Ries

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand Cover

ISBN13: 9780060007737
ISBN10: 0060007737
Condition: Standard
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Synopses & Reviews

Publisher Comments:

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Synopsis:

Smart and accessible, this is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominating, world-class brand. Illustrations.

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About the Author

Al Ries and his daughter and partner, Laura Ries, are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising & the Rise of PR, which was a Wall Street Journal and BusinessWeek bestseller.
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Table of Contents

The 22 immutable laws of branding — The 11 immutable laws of internet branding.

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Product Details

ISBN:
9780060007737
Subtitle:
How to Build a Product or Service Into a World-Class Brand
Author:
Ries, Al
Author:
by Al Ries and Laura Ries
Author:
Ries, Laura
Publisher:
HarperBusiness
Location:
New York
Subject:
Marketing
Subject:
Management
Subject:
Advertising & Promotion
Subject:
Brand name products
Subject:
Internet marketing
Subject:
Marketing - Industrial
Subject:
E-Commerce - Internet Marketing
Subject:
Brand name products -- Management.
Edition Number:
1st ed. expanded.
Series Volume:
3
Publication Date:
September 2002
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
272
Dimensions:
9.30x7.40x.69 in. .83 lbs.
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