Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper in the 21st century and beyond. In Good to Great, the most widely anticipated management book of the year, Jim Collins presents nothing less than a recipe book on how to make a good company great. Following the success of his international blockbuster Built to Last, where he and co-author Jerry Porras discovered the secrets of companies that were outstanding at their founding and then sustained greatness, Collins wondered what could be done for the company that is good or mediocre at best? He questioned whether there have been companies that started weak and finished strong, and if so, what can be said about these companies that might help managers turn a mediocre organization into a great one? So Collins and his research team undertook a massive five year study of every company that has made the Fortune 500 since the advent of that listing in 1965, and has crafted a book as practical and insightful as BUILT TO LAST. This exclusive deluxe box set brings together the two most important business books of the last decade from Jim Collins, the leader in modern business theory.

"A valuable and brilliant book....full of examples of that balance between the cross forces of history and the individual human chances."(--C.P. SnowA)

The history of science has been successfully integrated with other intellectual and political developments in the 'Western tradition, ' instead of being cut off as a recondite specialty untouched by the humanists. The method used by Brunswick and Mazlish is to select twenty-five or more key persons or events and to weave the whole chronicle of Western thought from Leonardo to Heel (inclusive) around them. Their work is therefore less abstract than some histories of thought of a similar compass, since it does not hesitate to deal with specific persons and even political events: intellectual history is not reduced to themes and elements. The individual chapters, since they are really examples, present the newest learned evidence with some detail and even indicate the scholarly controversies that are involved. References to the learned literature in these essays are invariably apt...