In Career Warfare, David F. DAlessandro, the bestselling author of Brand Warfare, has written a business classic: an insightful and delightfully frank book about achieving professional success at a high level.

What really defines those who get ahead? Hard work and accomplishments will only get you so far. If you intend to compete at the levels where the competition gets really ferociouswhere everybody is hard-working and accomplishedyou need a much more subtle weapon. According to DAlessandro, the CEO of John Hancock Financial Services, you cannot win without the kind of reputation or “personal brand” that convinces powerful people to trust you.

DAlessandro, a keen observer of the unwritten rules of organizational life, shows how personal brands are built out of peoples day-to-day behavior in even the most insignificant moments. He also demonstrates what a battle it is to build a good one. It is a battle even to be noticed early in your career; it is a battle not to become dangerously arrogant later on. You constantly have to defend your brand from the sniping of your enemies, the indifference of your bosses, and your own worst impulses.

Career Warfare will help you to win these fights at every stage of your career by showing you how to

• Look beyond your own navel
• Make people want to take a chance on you
• Get your boss to promote your “personal brand”
• Decide when to stay in a bad job and when to leave a good one
• Recognize the types of organizations that will keep you from rising
• Pull away from the pack in mid-career
• And much more

Using vivid stories from his own rise through the organizational ranks, DAlessandro offers shrewd advice for disarming the people who hold your career in their hands and introduces a remarkable cast of characters along the way. Youll meet the corporate chairman who gave himself a speech impediment, the account executive who sang opera for a president, and the job candidate who washed her face with a pancake. You will also meet some of the smartest managers of their own public images on the planet and learn from the things they have done right.

Success, says DAlessandro, is not going to come from your accomplishments alone. But you can separate yourself from the crowd and rise to the level of your ambitionsif you create the kind of personal impression that commands respect. Career Warfare offers the smartest advice youll ever get about how to do it.

A breakthrough new book that shows you how to stand out from the crowd

“A witty and insightful book about personal and career strategy. It is impossible to read this book and not come away with new insights about how to further ones careerand be a more effective person.”

Michael E. Porter, Harvard Business School

“DAlessandro dares to speak the truth. If you dont manage your own reputation, those around you will. This is no theoretical exercise. In corporate America, people talk about you every day. You can affect what they say.

“With a cut-the-crap sharp eye for the passions, yearnings, and follies that drive every organization, DAlessandro draws apart the drapes and reveals what it really takes to get ahead in business.”

James Carville, Author and Democratic Strategist

“With good jobs becoming harder to find, DAlessandros sage advice is more timely and important than ever, especially for those who are trying to build their personal brands and enhance their careers at the same time.” Tom Neff, Chairman, U.S., Spencer Stuart

“Smart, strategic, and useful career advice from someone who has actually achieved success in the real world. DAlessandro shares the lessons hes learned, and the mistakes hes made, on his way to being one of the most talented and respected CEOs in America.”

Harvey Mackay, author of the #1 New York Times bestseller

Swim With The Sharks Without Being Eaten Alive

“Lessons from the master. DAlessandro is living proof that theres no more important brand than the brand called you.”

Donny Deutsch, ChairmanandChief Executive Officer, Deutsch Inc.

With the latest stories from DAlessandros neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestsellingCareer Warfare is more essential than ever whennavigating your way to success.

“DAlessandro dares to speak the truth. If you dontmanage your own reputation, those around you will.This is no theoretical exercise. In corporate America,people talk about you every day. You can affect whatthey say.

“With a cut-the-crap sharp eye for the passions,yearnings, and follies that drive every organization,DAlessandro draws apart the drapes and revealswhat it really takes to get ahead in business.”James Carville, author and Democratic Strategist

“With good jobs becoming harder to find,DAlessandros sage advice is more timely andimportant than ever, especially for those who aretrying to build their personal brands and enhancetheir careers at the same time.”Tom Neff, Chairman, U.S., Spencer Stuart“Smart, strategic, and useful career advice fromsomeone who has actually achieved success in thereal world.”Harvey Mackay, author of the#1 New York Times bestseller Swim With TheSharks Without Being Eaten Alive

A genuine winner shows you how to stand out from the crowd

As the youngest-ever CEO of John Hancock Financial Services and the bestselling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing.

In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the reader's, and provides valuable lessons in the etiquette of reputation building.

Through engaging, often-hilarious stories drawn from his own dramatic climb to the top, David D'Alessandro speaks to success-oriented readers at every level and explains:

• How to make people want to take a chance on them
  
• How to gain and keep a great reputation
  
• Why success will not proceed in a rational manner
  
• Why hard work and accomplishment aren't enough
  
• What character has to do with it