Visionary business leader Alfred P. Sloan (1875-1965) revolutionized the world of the American corporation like no one else ever had done before him--or would ever do again. From his groundbreaking approaches for leadership by consensus, encouraging dissent, employing facts and data, and managing consumers, Sloan not only created the General Motors powerhouse during his thirty-year tenure--his brilliance as CEO there is legendary--but he also influenced the strategic vision, leadership style, and operational discipline of today's most successful companies.

In The Leadership Genius of Alfred P. Sloan, Allyn Freeman explains why Sloan's principles have stood the test of time, remaining the basic building blocks of effective managerial leadership in organizations large or small. He demonstrates how these innovative principles are playing out in business today, taking you through their successful application at GM and distilling lessons that all managers can use as guideposts in their business.

Freeman also provides instructive case studies from top companies across a wide range of industries--from Coca Cola, Marian Labs, and Nike to the Smithsonian, Heinz, and Hallmark--to demonstrate how they are effectively implementing Sloan's concepts. You'll learn how to duplicate Sloan's methods and reap the benefits of:

• Implementing and controlling dissent and disagreement within your organization
• Offering customers the right amount of choices
• The importance of using only facts and statistics for decision-making
• Selecting the right people for a brilliant, enterprising staff
• Starting or acquiring ancillary or complementary businesses
• Developing a strong corporate image through smart, memorable promotion
• Capitalizing on doing business internationally

Delivering proven advice that contunues to shape the way business works, The Leadership Genius of Alfred P. Sloan is the ultimate rulebook for companies who want to achieve high levels of success.

A powerful guide to utilizing <P>Sloan's timeless principles for success<P>"General Motors' Alfred P. Sloan is as important today as he was in the past century, a brilliant corporate executive with practical advice for leaders and managers. This book captures the essence of Sloan's pioneering achievements."--Peter M. Thompson, President & CEO, Pepsi-Cola International (Retired)<P>""The Leadership Genius of Alfred P. Sloan" offers senior executives a useful guide to the managerial wisdom of a brilliant CEO. The book describes Sloan's ascendancy at General Motors where, for the first time, he put into place easy-to-follow and winning concepts for corporate success."--Peter Kiers, President, BMR Associates<P>"This is compelling and thought provoking glance back into the origins of the modern corporation and how General Motors triumphed under the strong leadership of a business genius."--Douglas Fielding, President, The Companion Group<P>"Enormously interesting and definitely original. In illustrates the formative years of the automobile industry and demonstrates how Sloan's innovative corporate ideas improved upon all previous managerial systems."--Ezra Mager, CEO, EPM Advisory, LLC<P>"This is a first-rate piece of business writing, providing a detailed insight into the brilliant mind of Alfred P. Sloan. Practical. Informative. Instructional."--Lawrence M. Small, Secretary, Smithsonian Institution<P>"The history of Alfred P. Sloan at General Motors is the history of the rise and importance of the corporate organization. Not only do we learn how Sloan prospered but we also see how other managers achieved success by copying Sloan's methods."--Charles Clarkson, Chairman, The ClarksonGroup<P>"Alfred P. Sloan set the standard for corporate leadership. This book tells the how and the why. A must read for today's manager."--Stephen Rhodes, Partner, RTS Consulting

Alfred P. Sloan’s proven principles for success, completely updated for today’s business professional

Legendary General Motors CEO and visionary business leader Alfred P. Sloan created the breakthrough organizational and marketing approaches that have become the models for all large companies to the present day. The Leadership Genius of Alfred P. Sloan helps you to apply Sloan’s timeless principles to your own organization, distilling lessons from top companies across a wide range of industries (IBM, Federated,Trader Joe’s) that are effectively implementing the concepts. Sloan has been immortalized by such management gurus as Peter Drucker in his own books.

“Sloan is as important today as he was in the past century. . . .This book captures the essence of [his] pioneering achievements.” �”Peter M. Thompson, former President and CEO of Pepsi-Cola International

Allyn Freeman is a writer, consultant, and the author and coauthor of six successful business books. Over the past 20 years, he has worked in qualitative research and management, consulting for numerous Fortune 500 companies, including ATandT, Coca Cola, Ford Motor, and American Express. Freeman operates Freeman Global, an international consulting business.