In todays fast-moving technology world, Apple has learned--often through hard-won wisdom--that you cant do it by yourself, no matter how smart you are. Markets move quickly, technologies grow complex, and too many intelligent people invest too much time and money in innovation. The Apple Way reveals the secrets and management principles that keep Apple ahead of the curve--including innovative product development, cutting-edge marketing strategies, sleek design and packaging, and a high-performance corporate culture. Youll discover how Apple combines consistency with continuity and follow-through, and balances vision with practicality.

Follow Apples example and learn how to:

• Make the customer king
• Make the product king
• Break the marketing mold
• Build the learning organization

Although Apple is a technology company, this is not a story for computer buffs, but rather a book for managers who want to learn valuable lessons from both Apples mistakes and triumphs--all of which have led to its continuing evolution and ultimate meteoric rise to success. Because, for Steve Jobs and the visionaries at Apple, finding the future isnt enough--you also have to deliver it.

“We dont underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though its a little pricier. People are smart; they figure these things out.” --Steve Jobs

Reveals the master plan behind Apples revolutionary business model

The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:

• Make the customer and the product king
• Balance manufacturing with delivery logistics
• Motivate and inspire people outside the company to do your marketing and public relations
• Invent new distribution channels
• Decide on your company image and stick to your guns
• Leapfrog the competition
• Learn from both successes and missteps

“We dont underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though its a little pricier. People are smart; they figure these things out.” --Steve Jobs

The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:

• Make the customer and the product king
• Balance manufacturing with delivery logistics
• Motivate and inspire people outside the company to do your marketing and public relations
• Invent new distribution channels
• Decide on your company image and stick to your guns
• Leapfrog the competition
• Learn from both successes and missteps