Synopses & Reviews
Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream.
How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees.
Synopsis:
The bestselling high-tech lifestyle series now covers the latest digital phenomenon-for enthusiasts and business users alikeIn a little over a year, podcasting has gone from underground scene to mainstream, with media giants like NBC, ABC, and the BBC offering podcasts. Because podcasting offers businesses a fresh, inexpensive way to communicate to specific demographics as well as to investors and employees, it has attracted businesses large and small.   How to Do Everything with Podcasting explains how to find, download, and listen to podcasts on a PC, MP3 player, cell phone, or other mobile device. The book then walks you step by step through the process of creating, broadcasting, and promoting podcasts. Helpful tips on refining content and building an audience are also included.
About the Author
Shel Holtzandnbsp; is president of Holtz Communication+ Technology, which helps companies apply online communication capabilities to their strategic communications. His clients include IBM, Black andamp; Decker, and Disney.
Neville Hobson is a business communications professional whose blog, NevOn.net, attracts more than 17,000 readers each month.
Table of Contents
ForewordAcknowledgmentsIntroductionPart I: Get Started with PodcastingChapter 1: What Is Podcasting?Chapter 2: Who Is Podcasting and WhyChapter 3: Find Podcasts that Suit Your InterestsChapter 4: Download and Subscribe to PodcastsChapter 5: Listen to PodcastsPart II: Produce Your First PodcastChapter 6: Get the Hardware You'll NeedChapter 7: Get the Software You'll NeedChapter 8: Record Your First PodcastChapter 9: Edit Your PodcastChapter 10: Release Your PodcastPart III: Refining Your PodcastChapter 11: Determine What Your Podcast Should AccomplishChapter 12: Define Your AudienceChapter 13: Decide on Your ApproachChapter 14: Incorporate Standard Podcast ElementsChapter 15: Connect with ListenersPart IV: Make Money with Your Podcast Chapter 16: Make Money from Your Podcast Through Advertising and Other MeansChapter 17: Reach Out to Podcast NetworksChapter 18: Sell Merchandise Through Your PodcastChapter 19: Tap into Podcasting Support ServicesPart V: Use a Podcast As a Business Communication ToolChapter 20: Where Podcasting Fits in the Business WorldChapter 21: Your First Business PodcastsChapter 22: Podcast to Your Customers and Other Customers Chapter 23: Podcast to Build Your Company's ReputationChapter 24: Produce a Business-to-Business PodcastChapter 25: Use Internal Podcasts in Your BusinessChapter 26: Use a Podcast to Help Your Small Business CompeteAPPENDIX A: LEGAL CONSIDERATIONSAPPENDIX B: A GUIDE TO PODCASTING RESOURCESAPPENDIX C: PODCASTING GLOSSARYINDEX
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