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Interviews | November 19, 2009

Dave: IMG Finding John Irving: The Powells.com Interview

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johnirving[Editor's note: The following is a reprint of our 2005 interview with John Irving, whose new novel, Last Night in Twisted River, has just come out... Continue »
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    Last Night in Twisted River

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Managing the Global Corporation: Case Studies in Strategy and Management

Managing the Global Corporation: Case Studies in Strategy and Management Cover

Synopses & Reviews

Publisher Comments:

A unique and one-of-a-kind anthology! This casebook was first published as Davidson/de la Torre, Managing the Global Corporation, in 1989. It was the first modern case anthology for a graduate audience. This edition contains the broadest case collection of companies and countries available in a single anthology. A full 60% of the cases are non-U.S.based firms. Companies in Australia, Hong Kong, China, Mexico, South American, India, South Africa and Europe are featured as case studies. Many of these cases were written in connection with the authors own work consulting with the organization, making the information in-depth and credible.
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Table of Contents

Section I. INTRODUCTION

Unit 1. The Globalization Process

1-1 CEMEX (A)

1-2 CEMEX (B)

Section II. GLOBAL COMPETITIVE STRATEGIES IN TRANSITION

Unit 2. From International to Global Competition

2-1 Pneumatiques Michelin IA

2-2 Pneumatiques Michelin IB

2-3 Pneumatiques Michelin II

Unit 3. Global Competition in Fragmented Sectors

3-1 Heineken N.V.

3-2 Heineken - Organizational Issues

3-3 Häagen Dazs and the European Ice-Cream Industry

Unit 4. Global Expansion in Service Industries

4-1 Egon Zehnder International: Asian Expansion

4-2 Kenny Rogers Roasters in China (A)

4-3 ENDESA-Chile

Unit 5. Global Strategy in Entrepreneurial Firms

5-1 The Australian Motorcycle Company

5-2 ISS - International Service System A/S

5-3 The Acer Group: Building an Asian Multinational

Section III. MANAGING THE GLOBALIZATION PROCESS

Unit 6. Market Entry Strategies and Managing Political Risks

6-1 Enron Development Corporation

6-2 Dengs Legacy: China On-Line

6-3 PaintCo Brasileira Ltda.

Unit 7. Alliances, Partnerships and Acquisitions

7-1 Northrop Grumman and the Advanced Technology Transit Bus System

7-2 FIAT and Peugeots Sevelnord Venture (A)

7-3 General ElectricandSNECMA (A)

7-4 Electrolux: The Acquisition and Integration of Zanussi

Unit 8. Network Organizations and E-business

8-1 Nexia International

8-2 PixTech

8-3 Aspect Development, Inc. (A)

Section IV. MANAGING GLOBAL OPERATIONS

Unit 9. Managing the Global Marketing Function

9-1 ProcterandGamble Europe: Ariel Ultras European Strategy

9-2 Hewlett-Packard Global: Account Management (A)

Unit 10. Managing the Global Finance Function and Risks

10-1 China Southern Airlines

10-2 SouthGold

Unit 11. Managing Global Manufacturing and Logistics

11-1 BOK Fibers International

11-2 BMW: Globalizing Manufacturing Operations

Unit 12. Managing Research, Knowledge and New Product Development

12-1 Salomon: Strategic Entry into the World Snowboard Market

12-2 Nestlé S.A.

12-3 Managing Knowledge at Booz-AllenandHamilton

Unit 13. Managing People in the Global Company

13-1 Federal Express, Inc. (A)

13-2 Federal Express, Inc. (B)

13-3 Nizhlak: The Top Management Team

13-4 Ciba-Geigy - Management Development

Section V. SYNTHESIS AND INTEGRATION

Unit 14. Organizational and Strategic Redirection

14-1 AB Thorsten (1)

14-2 Henkel Asia-Pacific

14-3 Alfa Laval Agri (A)

14-4 Rank Xerox (A)

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Product Details

ISBN:
9780072347982
Subtitle:
Case Studies in Strategy and Management
Publisher:
McGraw-Hill/Irwin McGraw-Hill/Irwin
Author:
Devinney, Timothy
Author:
Doz, Yves L.
Author:
de La Torre, Jose
Subject:
International
Subject:
Globalization,Managing,Global Competition,Globalization Process,TRANSITION Unit,INTRODUCTION Unit,Management,Global Corporation,Global Marketing Function,Risks Unit,Market Entry Strategies,Fragmented Sectors Unit
Copyright:
2001
Edition Number:
2
Publication Date:
20000721
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Pages:
580
Dimensions:
9.900 x 7.900 x 1.200 in 2.300 lb
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