This is a comprehensive text, which examines the philosophy, rationale, and guidelines for developing health promotion programs. Considering both the corporate and community sectors the text examines health promotion from inception through to program evaluation, emphasizing the planning, implementation, administration, marketing, and evaluation of health promotion programs.

This is a comprehensive text, which examines the philosophy, rationale, and guidelines for developing health promotion programs. Considering both the corporate and community sectors the text examines health promotion from inception through to program evaluation, emphasizing the planning, implementation, administration, marketing, and evaluation of health promotion programs.

1 The Need for Health Promotion

2 Planning Health Promotion Programs

3 Models for Health Promotion Interventions

4 Conducting Needs Assessments

5 Formulating Plans for Health Promotion Programs

6 Management Issues in Health Promotion Programs

7 Marketing and Maintaining Involvement

8 Evaluation of Health Promotion Effectiveness

9 Utilizing Assessment Instruments

Appendices

A Guidelines for Worksite Health Promotion Directors

B Websites for Health Promotion

C Health Histories

D Competencies for Entry Level Health

E Assumuption of Risk Form

F Professional Associations, Organizations and Vendors

G Facility Design

H Sample Medical Clearance Form