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Interviews | November 3, 2009

Sheila A.: IMG On Storytelling: The Powells.com Interview with Donald Miller

2 comments By Sheila A.

donaldmillerDonald Miller is a Christian writer, but the question that Miller asks with his latest memoir, A Million Miles in a Thousand Years, is applicable to... Continue »
  1. $13.99 Sale Hardcover add to wish list

    A Million Miles in a Thousand Years: What I Learned While Editing My Life

    Donald Miller

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MP Internet Marketing: Building Advantage in a Networked Economy with CD

by Rafi Mohammed

MP Internet Marketing: Building Advantage in a Networked Economy with CD Cover

Synopses & Reviews

Publisher Comments:

This text presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages; from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution.

This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers.

Synopsis:

Internet Marketing presents a customer-centric, "road tested" framework for designing and implementing an effective Internet marketing program. The accompanying website provides multimedia materials, lectures, and more.
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Table of Contents

1. Introduction to Internet Marketing

Part 1: Corporate and Business Unit-Strategy

2. Corporate and Business-Unit Strategy

Part 2: Analyzing the Market Opportunity

3. Framing the Market Opportunity

4. Marketing Research

Part 3: Marketing Strategy

5. Marketing Strategy in Internet Marketing

Part 4: The Design of the Customer Experience

6. Customer Experience

Part 5: The Design of the Marketing Program

7. Customer Relationships

8. Product

9. Pricing

10.Communication

11.Community

12.Distribution

13.Branding

14.Designing the MarketSpace Matrix

15.Design of the Marketing Program: Austin Powers: The Spy Who Shagged Me

Part 6: Building the Customer Interface

16.Customer Interface

Part 7: Evaluating the Marketing Program

17. Customer Metric

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Product Details

ISBN:
9780072512083
Subtitle:
Building Advantage in a Networked Economy with CD
Author:
Mohammed, Rafi
Compiled:
Cram 101
Author:
Cram101 Textbook Reviews
Author:
Cahill, Aileen
Author:
Mohammed, Fisher Jaworski
Author:
Fisher, Robert J.
Author:
Jaworski, Bernard J.
Author:
Cram 101
Author:
Jaworski, Bernard
Author:
Fisher, Robert
Publisher:
Irwin/McGraw-Hill
Subject:
General
Subject:
Internet - General
Subject:
Advertising & Promotion
Subject:
Internet marketing
Subject:
E-Commerce - Internet Marketing
Subject:
Marketing,Building Advantage,Marketing Program,Customer,Design,Marketing Strategy,Market Opportunity,Analyzing,Business Unit-Strategy,Networked Economy,Internet Marketing,Customer Experience
Subject:
Book Notes
Copyright:
2002
Edition Number:
1
Series:
Cram101 Textbook Outlines
Publication Date:
August 2001
Binding:
Hardcover
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
726
Dimensions:
10.22x8.40x1.31 in. 3.54 lbs.
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