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Powell's Q&A, Q&A | June 24, 2009

Colum McCann: IMG Powell's Q&A: Colum McCann

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"'Why do writers write? Because it isn't there.'" Continue »
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    Let the Great World Spin

    Colum McCann

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Operating and E-Business

by Andrew Mcafee

Synopses & Reviews

Publisher Comments:

Operating an E-Business is the first casebook to focus on operations and evaluate the operational side of an organization's E-business transformation. A modular approach provides greater flexibility in organizing course content. Covering B-to-B, B-to-C, and traditional bricks-and-mortar companies, it provides the reader with keen insights on what companies did right or wrong in implementing real-world E-business strategies.

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Product Details

ISBN:
9780072530247
Author:
McAfee, Andrew
Publisher:
McGraw-Hill Professional Publishing
Author:
McAfee, Andrew
Subject:
General
Subject:
E-Commerce
Subject:
E-Commerce - General
Publication Date:
July 2002
Binding:
Paperback
Language:
English
Pages:
416
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