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Original Essays | November 5, 2009

John Buntin: IMG Notes from the (Bibliographic) Underground

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For more than 60 years, Los Angeles's origins, its underbelly, and (yes) its blondes have fueled the imagination of writers and directors from... Continue »
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International Marketing (11TH 02 - Old Edition)

by Philip R. Cateora

International Marketing (11TH 02 - Old Edition) Cover
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Synopses & Reviews

Publisher Comments:

This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
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Table of Contents

Part I An Overview

1. The Scope and Challenge of International Marketing

2. The Dynamic Environment of Global Business

Part II The Cultural Environment of Global Markets

3. Geography and History: The Foundation of Cultural Understanding (in color!!!!)

4. Cultural Dynamics in Assessing Global Markets

5. Business Customs and Practices in Global Marketing

6. The Political Environment: A critical issue

7. Playing by the Rules: The International Legal Environment

Part III Assessing Global Market Opportunities

8. Developing a Global vision through market research

9. Emerging Markets of the world

10. Multinational Market Regions and Market Groups

Part IV Developing Global Marketing Strategies

11. Creating Products and Services for Consumers in Global Markets

12. Marketing Industrial Products and Business Services

13. International Distribution Systems

14. Exporting and Special Issues for Smaller Businesses

15. Integrated Marketing Communications (in color!!!!)

16. Personal Selling and Sales Management

17. Pricing and Terms of Payment in International Markets

Part V Implementing Global Marketing Strategies

18. Negotiating with International Customers, Partners, and Regulators

19. Planning and Organizing for Global Markets

Part VI Supplementary Material

A. The Country Notebook

B. Financing International Operations

C. Cases

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Product Details

ISBN:
9780072551228
Author:
Cateora, Philip R.
Publisher:
McGraw-Hill/Irwin McGraw-Hill/Irwin
Author:
Graham, John
Author:
Cateora, Philip R.
Subject:
Marketing - International
Subject:
International marketing
Copyright:
2002
Edition Number:
11
Publication Date:
20011101
Binding:
Online electronic file accessible through online networks
Grade Level:
College/higher education:
Language:
English
Dimensions:
11.200 x 8.700 x 1.000 in 3.830 lb
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