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More copies of this ISBN:Mass Communication - With 2 CD's (05 Edition)by Ralph Hanson
Synopses & ReviewsPublisher Comments:Using an engaging narrative style, this new introductory text reveals the forces that drive the industry while at the same time motivating students to exercise critical skills as consumers of media. Students are encouraged to think about the media industry from the inside out and in so doing explore the many dimensions of mass communication that operate in our society. About the AuthorRalph E. Hanson, Ph.D., is an assistant professor in the P.I. Reed School of Journalism who specializes in news/editorial and the sociology of mass communication. He is a former newspaper reporter with his bachelor's and master's from Iowa State University, where he majored in anthropology and journalism. He earned his doctorate in sociology from Arizona State University. Before coming to West Virginia University, Hanson was an assistant professor of journalism at Northern Arizona University. Table of Contents Introduction for the Student: Communicating in the Media World Chapter 1: Living in a Media World Part II: Print Media Chapter 4: Magazines: The Power of Words and Images Part III: Electronic Media Chapter 7: The Recording Industry: Music Everywhere Chapter 9: Television: Broadcast and Beyond Part IV: Supporting the Media Chapter 12: Public Relations: Manufacturing the News Chapter 13: Media Law: Free Speech and Fairness Chapter 15: Media Ethics: Truthfulness, Fairness, and Standards of Decency Glossary | ||||||||||||
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