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Book News, Guests | December 14, 2009

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Telecommunications : Radio, Television and Movies in the Digital Age / With CD-rom (8TH 03 - Old Edition)

by Lynne Schafer S. Gross

Telecommunications : Radio, Television and Movies in the Digital Age / With CD-rom (8TH 03 - Old Edition) Cover
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Synopses & Reviews

Publisher Comments:

This concise, student friendly text teaches the essentials of telecommunications. It is directed to all students as consumers of media, as well as to students who plan to be media producers.

Telecommunications is divided into two main sections: Section I focuses on the various media forms (i.e. broadcast radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). The chapters may be read in any sequence (the glossary can help readers with unfamiliar terms if later chapters are read first).

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Table of Contents

Table of Contents:

Part I Electronic Media Forms

1 Broadcast Radio

2 Broadcast Television

3 Cable Television

4 DBS and the Internet

5 Other Forms of Telecommunications: Corporate and Personal

6 Movies

7 International Media

Part II Electronic Media Functions

8 Business Practices

9 Programs

10 Laws and Regulations

11 Ethics and Effects

12 Advertising

13 Audience Feedback

14 Production and Distribution

Epilogue Careers in Telecommunications

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Product Details

ISBN:
9780072562316
Subtitle:
Radio, Television and Movies in the Digital Age with Free Student CD-ROM
Author:
Gross, Lynne Schafer S.
Author:
Gross, Lynne Schafer
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Edition Number:
8th
Publication Date:
20020805
Binding:
TP
Pages:
496
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