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 $96.00 List price:
Used Hardcover
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Managerial Economics and Business Strategy - With CD (5TH 06 - Old Edition)by Michael Baye
Synopses & ReviewsPlease note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.
Publisher Comments:Bayes Managerial Economics and Business Strategy has become the best-selling managerial economics textbook. It was the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the Fifth Edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of both the basic concepts of managerial economics as well as frontier research in his chapter on advanced topics. The Fifth Edition also offers a detailed, real-world case study that explains how book theory translates into action in the business world. And the Data CD that comes with each book also contains eight “mini cases” that cover such high-profile businesses as Microsoft, Visa, and Staples. Book News Annotation:Combined coverage of traditional and modern microeconomic topics
makes this text/CD-ROM package appropriate for a variety of
managerial economics classrooms. For this fifth edition, Baye
(business economics and public policy, Indiana University) includes
new problems, updated data, and new examples that drive home the
global nature of the modern economic landscape. A new case, on the
use of managerial economics in shaping strategy at Time Warner, can
be used as a capstone case for the course or to supplement individual
chapters. The companion CD-ROM now contains PowerPoint presentations,
data for the Time Warner case, and 10 additional cases.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com) Table of Contents1 The Fundamentals of Managerial Economics3 Quantitative Demand Analysis5 The Production Process and Costs7 The Nature of Industry9 Basic Oligopoly Models11 Pricing Strategies for Firms with Market Power13 Advanced Topics in Business Strategy15 Challenges at Time Warner: A Case Study in Business Strategy | |||||||||
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