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Original Essays | November 9, 2009

Jesse Bullington: IMG Abash'd the Devil Stood

0 comments By Jesse Bullington

I don't believe in evil. It's a word I use, certainly, because words are shortcuts and we all take the short way round from time to time, but that's... Continue »
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    The Sad Tale of the Brothers Grossbart

    Jesse Bullington
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Cases in Public Relations Management

Cases in Public Relations Management Cover

Synopses & Reviews

Publisher Comments:

Intended for a junior/senior level course in Public Relations, this case study textbook takes a different approach to teaching students about the public relations world. Most case study textbooks deconstruct prize-winning campaigns that show one path to meeting a challenge or an opportunity. Cases in Public Relations Management uses recent cases with outcomes that werent always successful and challenges students to think analytically, strategically and practically. Each case is designed to encourage discussion, debate and exploration of the options available to the strategic public relations manager today.
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Table of Contents

Chapter 1: The Purpose of Public Relations

Chapter 2: Proactive Public Relations

Chapter 3: The Case Method

Chapter 4: Ethics and the Public Interest

Chapter 5: Media Relations and Tactics

Chapter 6: Crisis Communications

Chapter 7: Consumer Relations

Chapter 8: Sports, Entertainment and Travel

Chapter 9: Community Relations

Chapter 10: Employee Relations

Chapter 11: Governmental Relations

Chapter 12: International Public Relations

Chapter 13: Financial Relations

Chapter 14: Internships and Early Career

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Product Details

ISBN:
9780073135656
Publisher:
McGraw-Hill Companies
Subject:
Management
Author:
Swann, Patricia
Subject:
Journalism
Subject:
Public Relations
Subject:
Management - General
Subject:
Public relations -- Management.
Copyright:
2008
Edition Number:
1
Publication Date:
February 2007
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
388
Dimensions:
9.07x6.43x.57 in. 1.10 lbs.
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