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Interviews | November 19, 2009

Dave: IMG Finding John Irving: The Powells.com Interview

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johnirving[Editor's note: The following is a reprint of our 2005 interview with John Irving, whose new novel, Last Night in Twisted River, has just come out... Continue »
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Strategic Management of Technology and Innovation (2ND 08 - Old Edition)

by Melissa Schilling

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Synopses & Reviews

Publisher Comments:

Strategic Management of Technological Innovation, 2e by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schillings approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.
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About the Author

One of CWL HIll's studens at UW
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Table of Contents

1. Introduction

Part One: Industry Dynamics of Technological Innovation

2. Sources of Innovation

3. Types and Patterns of Innovation

4. Standards Battles and Design Dominance

5. Timing of Entry

Part Two: Formulating Technological Innovation Strategy

6. Defining the Organizations Strategic Direction

7. Choosing Innovation Projects

8. Collaboration Strategies

9. Protecting Innovation

Part Three: Implementing Technological Innovation Strategy

10. Organizing for Innovation

11. Managing the New Product Development Process

12. Managing New Product Development Teams

13. Crafting a Deployment Strategy

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Product Details

ISBN:
9780073210582
Author:
Schilling, Melissa
Publisher:
Irwin/McGraw-Hill
Author:
Schilling, Melissa A.
Subject:
Management
Subject:
Strategic planning
Subject:
Development - Business Development
Subject:
General Business & Economics
Subject:
Technological innovations -- Management.
Copyright:
2008
Edition Number:
2
Publication Date:
October 2006
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
313
Dimensions:
9.12x7.40x.51 in. 1.10 lbs.
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