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More copies of this ISBN:
Marketing : Core (2ND 07 - Old Edition)
by Roger A. Kerin
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- This particular item is stocked in a Partner Warehouse and will ship separately from other items in your shopping cart.
Synopses & Reviews MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketings 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format thats equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors. Table of Contents Part One: Initiating the Marketing ProcessChapter 1 Creating Customer Relationships and Value through MarketingChapter 2 Developing Successful Marketing and Corporate StrategiesAppendix A Building an Effective Marketing PlanChapter 3 Scanning the Marketing EnvironmentChapter 4 Ethics and Social Responsibility in MarketingPart Two: Understanding Buyers and MarketsChapter 5 Consumer BehaviorChapter 6 Organizational Markets and Buyer BehaviorChapter 7 Reaching Global MarketsPart Three: Targeting Marketing OpportunitiesChapter 8 Marketing Research: From Information to ActionChapter 9 Identifying Market Segments and TargetsPart Four: Satisfying Marketing OpportunitiesChapter 10 Developing New Products and ServicesChapter 11 Managing Products, Services, and BrandsChapter 12 Pricing Products and ServicesChapter 13 Managing Marketing Channels and Supply ChainsChapter 14 Retailing and WholesalingChapter 15 Retailing and WholesalingChapter 16 Integrated Marketing Communications and Direct MarketingChapter 17 Personal Selling and Sales ManagementChapter 18 Implementing Interactive and Multichannel MarketingAppendix B Planning a Career in Marketing
Product Details
- ISBN:
- 9780073215747
- Subtitle:
- The Core with Online Learning Center Premium Content Card [With CDROM]
- Author:
- Kerin, Roger A.
- Author:
- Hartley, Steven W.
- Author:
- Hartley, Steven
- Author:
- Kerin, Roger A.
- Author:
- Kerin, Roger
- Author:
- Rudelius, William
- Publisher:
- Irwin/McGraw-Hill
- Subject:
- Marketing - General
- Subject:
- Marketing
- Copyright:
- 2007
- Edition Number:
- 2
- Publication Date:
- February 2006
- Binding:
- Paperback
- Grade Level:
- College/higher education:
- Language:
- English
- Illustrations:
- Y
- Pages:
- 400
- Dimensions:
- 10.80x8.52x.88 in. 3.05 lbs.
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