Best-selling Management author, Gareth Jones, offers a fresh approach in Introduction to Business 1/e by engaging students with illustrative examples and stories embedded within the text to encourage them to learn more about the concepts than any other paperback available. Jones' Introduction to Business is comprehensive yet concise by providing the main points in a narrative style without overwhelming the students with excessive detail. The wealth of examples and the depth of coverage is unmatched by any other text. In contrast to the traditional survey approach in this market, Jones provides a foundation to business by organizing the material to show students how business happens not by separating topics by discipline.

Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook.

Brief Contents

Part 1 The Environment of Business

Chapter 1 What Is Business?

Chapter 2 The Evolution of Business

Chapter 3 Entrepreneurs, Managers, and Employees

Chapter 4 Multinationals and the Global Environment of Business

Chapter 5 Business Ethics and the Legal Environment of Business

Part 2 The Human Side of Business

Chapter 6 Leadership, Influence, and Communication in Business

Chapter 7 Motivating and Managing People and Groups in Business Organizations

Chapter 8 The Structure and Culture of a Business Organization

Part 3 A Functional Approach to Business

Chapter 9 Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Chapter 10 Marketing and Product Development: Creating and Positioning Goods and Services

Chapter 11 Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers

Chapter 12 Operations and Materials Management: Managing the Production and Flow of Goods and Services

Chapter 13 Human Resource Management: Acquiring and Building Employees Skills and Capabilities

Chapter 14 Accounting: Measuring How Efficiently and Effectively Resources Are Creating Value and Profit

Chapter 15 Finance: Balancing Risk and Return