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More copies of this ISBN:Strategic Marketing 9TH Editionby David W Cravens
Synopses & ReviewsPublisher Comments:Strategic Marketing 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today. Table of ContentsPart 1: Strategic MarketingChapter 1 Imperatives for Market-Driven StrategyAppendix 1A Strategic Marketing PlanningCases for Part ICase 1–1 AudiCase 1–2 The New York Times.Case 1–3 Coca-Cola Co.Part II: Markets, Segments and Customer ValueChapter 2 Markets And Competitive SpaceAppendix 2A Financial Analysis for Marketing Planning and ControlChapter 3 Strategic Market SegmentationChapter 4 Strategic Customer Relationship ManagementChapter 5 Capabilities For Learning About CustomersCases for Part IICase 2–1 Pfizer Inc.Case 2–2 IkeaCase 2–3 China and India: Opportunities and ChallengesCase 2–4 JohnsonandJohnsonPart III: Designing Market-Driven StrategiesChapter 6 Market Targeting and Strategic PositioningChapter 7 Strategic Relationships Chapter 8 Innovation and New Product StrategyCases for Part IIICase 3–1 Walt Disney Co.Case 3–2 Intel Corp.Case 3–3 McDonald'sCase 3–4 Tesco PLCPart IV: Market-Driven Program DevelopmentChapter 9 Strategic Brand ManagementChapter 10 Value Chain StrategyChapter 11 Pricing Strategy Chapter 12 Promotion, Advertising and Sales Promotion StrategiesChapter 13 Sales Force, Internet and Direct Marketing StrategiesCases for Part IVCase 4–1 Microsoft Corp. (A).Case 4–2 Nike Inc.Case 4–3 Dell Inc.Case 4–4 Hewlett-Packard Co.Part V: Implementing and Managing Market-Driven StrategiesChapter 14 Designing Market-Driven OrganizationsChapter 15 Marketing Strategy Implementation and ControlAppendix 15A Marketing MetricsCases for Part VCase 5-1 Verizon Communications Inc.Case 5-2 Home Depot Inc.Case 5-3 Yahoo! Inc.Case 5-4 Nissan Motor Co.Part VI: Comprehensive CasesCase 6-1 Microsoft Corp. (B)Case 6-2 Samsung ElectronicsCase 6-3 General Electric AppliancesCase 6-4 SlendertoneCase 6-5 ToyotaCase 6-6 Coca-Cola (B)Case 6-7 Keurig Inc.Case 6-8 Dura-Plast, Inc.Case 6-9 Wal-MartCase 6-10 Blair Water Purifiers IndiaCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Dairyland Seed CompanyCase 6-13 International Business MachinesCase 6-14 LOreal Nederland B.VCase 6-15 ESPNCase 6-16 Cowgirl ChocolatesCase 6-17 ProcterandGamble Co.Case 6-18 Amazon.com Inc.Case 6-19 Nanophase Technologies CorporationCase 6-20 Cola Wars in ChinaCase 6-21 SmithandNephew---InnovexCase 6-22 Sun Microsystems (B)Case 6-23 Telus MobilityCase 6-24 Tri-Cities Community BankCase 6-25 Cima Mountaineering Inc. | ||||||||||||
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