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 $81.00 List price:
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Business : Changing World (6TH 08 - Old Edition)by O.c. Ferrell
Synopses & ReviewsPlease note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.
Publisher Comments:Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Ferrell/Hirt/Ferrell is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesnt inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around. About the AuthorMcGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Table of ContentsPart One: Business in a Changing WorldChapter 1: The Dynamics of Business and EconomicsAppendix A The Business PlanChapter 2: Business Ethics and Social ResponsibilityAppendix B The Legal and Regulatory EnvironmentChapter 3: Business in a Borderless WorldChapter 4: Managing Information Technology and E-BusinessPart Two: Starting and Growing a BusinessChapter 5: Options for Organizing BusinessChapter 6: Small Business, Entrepreneurship, and FranchisingPart Three: Managing for Quality and CompetitivenessChapter 7: The Nature of ManagementChapter 8: Organization, Teamwork, and CommunicationChapter 9: Production and Operations ManagementPart Four: Creating the Human Resource AdvantageChapter 10: Motivating the WorkforceChapter 11: Managing Human ResourcesAppendix C Personal Career PlanPart Five: Marketing: Developing RelationshipsChapter 12: Customer-Driven MarketingChapter 13: Dimensions of Marketing StrategyPart Six: Financing the EnterpriseChapter 14: Money and the Financial SystemChapter 15: Accounting and Financial StatementsChapter 16: Financial Management and Securities MarketsAppendix D Personal Financial PlanningWhat Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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