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Interviews | July 4, 2009

All posts by Jill Owens Powells.com Interview: Luis Alberto Urrea

2 comments By Jill Owens

Luis Alberto Urrea is a poet, novelist, journalist, and essayist who has been writing about the relationship between the United States and Mexico,... Continue »

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    Into the Beautiful North

    Luis Alberto Urrea
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More copies of this ISBN:

New Product Management (9TH 08 Edition)

by C. Merle Crawford

New Product Management (9TH 08 Edition) Cover
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Synopses & Reviews

Publisher Comments:

Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.
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Table of Contents

Crawford, New Product Management 9/eBrief Table of Contents

Part One: Overview and Opportunity Identification/Selection

Chapter 1: The Menu

Chapter 2: The New Products Process

Chapter 3: Opportunity Identification and Selection: Strategic Planning for New Products

Part Two: Concept Generation

Chapter 4: Preparation and Alternatives

Chapter 5: Problem-Based Ideation: Finding and Solving Customers Problems

Chapter 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping

Chapter 7: Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

Part Three: Concept/Project Evaluation

Chapter 8: The Concept Evaluation System

Chapter 9: Concept Testing

Chapter 10: The Full Screen

Chapter 11: Sales Forecasting and Financial Analysis

Chapter 12: Product Protocol

Part Four: Development

Chapter 13: Design

Chapter 14: Development Team Management

Chapter 15: Product Use Testing

Part Five: Launch

Chapter 16: Strategic Launch Planning

Chapter 17: Implementation of the Strategic Plan

Chapter 18: Market Testing

Chapter 19: Launch Management

Chapter 20: Public Policy Issues

Bibliography

Appendixes

A: Sources and Ideas Already Generated

B: Other Techniques of Concept Generation

C: Smalls Ideation Stimulator Checklist

D: The Marketing Plan

E: Guidelines for Evaluating a New Products Program

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Product Details

ISBN:
9780073529882
Author:
Crawford, C. Merle
Publisher:
Irwin/McGraw-Hill
Author:
Di Benedetto, Anthony
Author:
Di Benedetto, C. Anthony
Author:
Cram101 Textbook Reviews
Author:
Crawford, Merle C.
Subject:
Marketing - General
Subject:
Management
Subject:
New products
Subject:
Development - Business Development
Subject:
General
Subject:
New products -- Management.
Copyright:
2008
Publication Date:
October 2007
Binding:
Hardcover
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
558
Dimensions:
9.38x7.34x1.01 in. 2.25 lbs.
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