shopping cart
Save up to 30% on our Staff Picks
Call us: 800-878-7323 HELP
McAfee SECURE helps keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams.
Powell's Q&A, Q&A | December 13, 2009

Norberto Fuentes: IMG Powell's Q&A: Norberto Fuentes

0 comments By Norberto Fuentes

Describe your latest project. Norton has just published The Autobiography of Fidel Castro, a novel that took seven years of my life to complete as I... Continue »
  1. $19.56 Sale Hardcover add to wish list

    The Autobiography of Fidel Castro

    Norberto Fuentes
This item may be
out of stock.
Click on the button below to search for this title in other formats.
Check for Availability
Add to Wishlist
Used Book Alert Receive an email when this ISBN is available used.

Cover

Synopses & Reviews

Publisher Comments:

A basic textbook since 1981, this fourth edition has brought it completely up to date. Ideal for students at degree and diploma level, CAM courses in Communication Studies and also for junior to middle-level advertising agency account executives and brand managers.

Synopsis:

Provides a straightforward but detailed introduction to advertising. This edition includes new coverage of overall campaign planning, extensive coverage of the radical and recent changes in the media scene, and incorporation of new thinking in advertising strategy.
back to top
back to top

Product Details

ISBN:
9780077094584
Author:
WHITE, RODERICK
Publisher:
Libri
Location:
N
Copyright:
1999
Edition Description:
4TH ED
Publication Date:
19991101
Binding:
TRADE PAPER
Pages:
320
Dimensions:
2.30 in.
back to top
  • back to top

Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and eBooks — here at Powells.com.